Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we’re joined by Kirstie Jackson, Director of Education at the American Med Spa Association (AmSpa) and one of the most respected voices in aesthetics business development, leadership, and operations. (https://americanmedspa.org/)In this episode, Ricky and Kirstie dive into what it really takes to compete in today’s crowded market - covering leadership, pricing, provider efficiency, team culture, and how to avoid the hidden pitfalls that lead to burnout and stagnation. With over 20 years of experience working internationally in top dermatology, plastic surgery, and med spa settings, Kirstie has seen firsthand what separates high-performing practices from those that struggle.In this episode, we cover...✅ Why many med spas struggle to justify premium pricing, and how to fix it✅ The real reason patients come back (hint: it’s not just results)✅ How to empower your team to handle discount requests and pricing objections✅ The importance of tracking both inventory and treatment data for growth✅ Why culture isn’t “low-hanging fruit” - and how it fuels retention and revenue✅ How leadership impacts burnout, team morale, and long-term success✅ Best practices for appointment times, provider consistency, and scaling without chaos✅ How to approach memberships, loyalty programs, and in-office events strategically✅ Why delegation, clear org charts, and job descriptions are crucial as you scaleThis episode is packed with powerful insights, operational clarity, and strategic advice for med spa owners ready to lead with confidence and build practices that thrive in any market.About Kirstie Jackson of AmSpa (https://americanmedspa.org/)Kirstie Jackson is the Director of Education at the American Med Spa Association, with over two decades of experience supporting aesthetic dermatology and plastic surgery practices across the U.S. and U.K. Her expertise spans business development, compliance, marketing, patient engagement, team leadership, and more. A former board member of the Association of Dermatology Administrators & Managers, Kirstie is passionate about helping med spas elevate their systems, culture, and profitability from the inside out.Follow Kirstie on social media:https://www.instagram.com/kirstie.aesthetics/https://www.linkedin.com/in/kirstie-jackson-5b8460a5/Learn more about the Women in Aesthetics Leadership Conference: https://americanmedspa.org/women-in-aestheticsFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing