Managing a referral program sounds simple—until you try to make it work. In this episode, the team dives deep into their journey of trial and error with referral programs, sharing past failures and a breakthrough strategy that’s delivering real results.

Mitch, Kevin, and Lauren discuss the challenges of tracking referrals in the med spa industry, the complexities of EMR integration, and how they finally simplified the process. From beta tests to legal considerations, they break down how a well-structured referral program can generate high-quality patients without increasing ad spend.

Get an inside look at the lessons learned, the unexpected roadblocks, and why a gift-card-style approach is outperforming traditional referral methods. If you’re looking to implement a referral program that actually works, this is the episode for you.

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In this episode of "Med Spa Marketing Group Chat," Kevin, Mitch, and Lauren explore an innovative approach to provider-centric marketing that has been delivering impressive results. With Alpha Aesthetics Partners aiming for 10% growth, the team discusses how to efficiently ramp up new providers and optimize their bookings through hyper-personalized campaigns. By shifting from practice-wide promotions to provider-specific offers, they discovered a 200% decrease in cost per booking—a game-changing insight. They break down the strategy behind these ads, the psychology of patient trust, and the role of personalized landing pages featuring provider bios, photos, and testimonials. The conversation also covers scaling these efforts across Alpha’s 850+ providers, overcoming ad fatigue, and balancing personalization with sustainability. Tune in to learn how this data-driven marketing strategy is reshaping provider success.

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In this episode of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren dive into the latest social media updates shaking up the aesthetics industry. From TikTok’s brief ban panic to Instagram’s new features, they break down what these changes mean for med spas and how to stay ahead of the curve.

The hosts explore Instagram’s biggest updates, including three-minute Reels, a redesigned grid layout, and new editing tools designed to keep content creation seamless. They discuss how long-form video is gaining traction, the return of hashtags for searchability, and the impact of Instagram’s upcoming app, “Edits.” Plus, they share trending content ideas—from baby photo challenges to the “What’s Your Beauty Secret?” trend—so med spas can boost engagement and showcase their teams in a fun, relatable way.

With Valentine’s Day around the corner, they also highlight creative campaign ideas, from lip filler promotions to event-driven marketing. Whether you’re a provider, social media manager, or med spa owner, this episode is packed with insights to keep your content fresh and engaging.

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https://www.partnerwithalpha.com/goodies

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In this episode of "Med Spa Marketing Group Chat," Kevin and Bekah take listeners behind the scenes of their trip to Albuquerque, New Mexico, for the launch of Flawless as Alpha Partner 012. From the moment they step into the practice, they are captivated by its striking aesthetic—bold colors, curated art, and an atmosphere that seamlessly blends creativity and luxury. They meet Flawless founder Heather, whose passion for both art and aesthetics is reflected in every detail of the practice. Beyond design, Kevin and Bekah dive into the vibrant team culture at Flawless, highlighting their dedication to patient experience and innovative treatments. They also share their New Mexico adventures, from stunning desert landscapes to the legendary local cuisine. Tune in for an inside look at how Flawless is redefining aesthetics in Albuquerque—welcome to the Alpha family, Flawless!

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In this episode of Med Spa Marketing Group Chat, Kevin and Bekah take listeners behind the scenes of their recent trip to New Hampshire, where they captured stunning content for Inbloom Health and MediSpa’s official launch as Alpha Partner 011. They share heartfelt stories about their first impressions of the charming Londonderry practice, complete with scenic adventures, authentic interviews, and unforgettable moments with Dr. Tanya Lawson and her incredible team. From the beauty of the practice’s thoughtful design to the emotional weight of Dr. Lawson’s inspiring journey, Kevin and Bekah reflect on the importance of vulnerability and storytelling in creating meaningful marketing content. Tune in to hear about their quest for the perfect red tree, the breathtaking shots they captured, and Kevin’s creative process behind scoring the launch video with mandolin melodies. This episode celebrates new beginnings and the power of growth—welcome to the Alpha family, Inbloom! 

RESOURCES:

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In this episode of "Med Spa Marketing Group Chat," Bekah, Lauren, and Mitchell come together to celebrate an incredible 2024 while looking ahead to what’s next in 2025. The team dives into the year’s biggest wins, from quadrupling campaign productivity and scaling landing pages to hosting quarterly content shoots that elevated marketing strategies across all partner practices. They also reflect on the lessons learned, like the power of authentic content, the impact of collaborative teamwork, and the importance of laying a solid foundation for growth. With exciting stats, memorable trends, and standout achievements, they highlight what made this year one for the books. As they look ahead, the hosts share their vision for doubling down on creativity, data-driven strategies, and expanding partnerships in the new year.

RESOURCES:

https://www.partnerwithalpha.com/goodies

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In the latest episode of "Med Spa Marketing Group Chat," Bekah and Katrina dive into the exciting social media trends and creative ideas for December!  From holiday-themed gift guides to top-performing audio trends, they share insights to keep your med spa’s social content fresh, festive, and engaging during this busy season. The conversation explores how to lean into the holiday spirit with authentic behind-the-scenes content, creative gift ideas, and lighthearted trends like Spotify Wrapped-inspired posts and “We Listen and Don’t Judge” videos. They also discuss the importance of balancing aesthetics with relatability, using humor and honesty to connect with your audience. Plus, Katrina shares a helpful tip for keeping infographics visually appealing and fresh. This episode is packed with actionable tips, trend inspiration, and creative ways to showcase your team and culture during the holidays. Listen now to level up your December social strategy!

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https://www.partnerwithalpha.com/goodies

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In the latest episode of "Med Spa Marketing Group Chat," Kevin and Bekah dive into the behind-the-scenes of their recent marketing content shoot at CAMI, the Carolina Age Management Institute in Huntersville, North Carolina. Led by Dr. Stephen Giordano, CAMI impressed with its large, tight-knit team and culture that felt like home for Kevin and Bekah. They share their first impressions of the picturesque lake town, the welcoming energy of CAMI’s staff, and the joy of collaborating with such a dynamic and cohesive group. Listeners get an inside look at how the team approached creating marketing content, from early morning drone shots to capturing heartfelt interviews with Dr. Giordano, who emphasized the importance of honesty and patient care. Kevin and Bekah also reflect on the connections formed during the trip and CAMI's inspiring team culture, which reminded them of their earliest partnerships. Tune in for stories, insights, and a glimpse into how meaningful relationships shape impactful marketing campaigns.

RESOURCES:

https://www.partnerwithalpha.com/goodies

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In Episode 043 of "Med Spa Marketing Group Chat," Kevin welcomes Brandon Pearson, Chief Business Development Officer at Studio III Marketing, to discuss the art and strategy behind effective branding in the aesthetics industry. Brandon shares insights on creating personalized branding that conveys trust and authenticity, the importance of timeless design, and how stunning before-and-after photos elevate a practice’s online presence. They explore the balance between creative storytelling and data-driven marketing, the evolving role of AI, and why your website is the cornerstone of your digital strategy. With nearly a decade of experience in aesthetics, Brandon provides actionable advice for med spa owners and providers to stand out in a competitive market while keeping their brand unique and purposeful. This episode is packed with valuable tips for anyone looking to improve their marketing and connect with patients in meaningful ways.

RESOURCES:

https://www.partnerwithalpha.com/goodies

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In Episode 042 of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren are back with the latest social media trends for November 2024. The hosts dive into what’s trending, what’s fading, and creative video ideas for Instagram. They cover exciting new updates like the ability to add music to both photos and videos in your carousel posts and highlight creative ways to use the expanded 20-photo carousel feature for your clinic's end-of-month photo dumps. They also share tips on how to engage your audience with Thanksgiving-inspired content, including heartfelt photo dumps that showcase what you're thankful for. Tune in for all the tips, tricks, and trends to make the most of your social media presence this holiday season!

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

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