In the latest episode of "Med Spa Marketing Group Chat," Bekah and Katrina dive into the exciting social media trends and creative ideas for December!  From holiday-themed gift guides to top-performing audio trends, they share insights to keep your med spa’s social content fresh, festive, and engaging during this busy season. The conversation explores how to lean into the holiday spirit with authentic behind-the-scenes content, creative gift ideas, and lighthearted trends like Spotify Wrapped-inspired posts and “We Listen and Don’t Judge” videos. They also discuss the importance of balancing aesthetics with relatability, using humor and honesty to connect with your audience. Plus, Katrina shares a helpful tip for keeping infographics visually appealing and fresh. This episode is packed with actionable tips, trend inspiration, and creative ways to showcase your team and culture during the holidays. Listen now to level up your December social strategy!

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In the latest episode of "Med Spa Marketing Group Chat," Kevin and Bekah dive into the behind-the-scenes of their recent marketing content shoot at CAMI, the Carolina Age Management Institute in Huntersville, North Carolina. Led by Dr. Stephen Giordano, CAMI impressed with its large, tight-knit team and culture that felt like home for Kevin and Bekah. They share their first impressions of the picturesque lake town, the welcoming energy of CAMI’s staff, and the joy of collaborating with such a dynamic and cohesive group. Listeners get an inside look at how the team approached creating marketing content, from early morning drone shots to capturing heartfelt interviews with Dr. Giordano, who emphasized the importance of honesty and patient care. Kevin and Bekah also reflect on the connections formed during the trip and CAMI's inspiring team culture, which reminded them of their earliest partnerships. Tune in for stories, insights, and a glimpse into how meaningful relationships shape impactful marketing campaigns.

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https://www.partnerwithalpha.com/goodies

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In Episode 043 of "Med Spa Marketing Group Chat," Kevin welcomes Brandon Pearson, Chief Business Development Officer at Studio III Marketing, to discuss the art and strategy behind effective branding in the aesthetics industry. Brandon shares insights on creating personalized branding that conveys trust and authenticity, the importance of timeless design, and how stunning before-and-after photos elevate a practice’s online presence. They explore the balance between creative storytelling and data-driven marketing, the evolving role of AI, and why your website is the cornerstone of your digital strategy. With nearly a decade of experience in aesthetics, Brandon provides actionable advice for med spa owners and providers to stand out in a competitive market while keeping their brand unique and purposeful. This episode is packed with valuable tips for anyone looking to improve their marketing and connect with patients in meaningful ways.

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https://www.partnerwithalpha.com/goodies

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In Episode 042 of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren are back with the latest social media trends for November 2024. The hosts dive into what’s trending, what’s fading, and creative video ideas for Instagram. They cover exciting new updates like the ability to add music to both photos and videos in your carousel posts and highlight creative ways to use the expanded 20-photo carousel feature for your clinic's end-of-month photo dumps. They also share tips on how to engage your audience with Thanksgiving-inspired content, including heartfelt photo dumps that showcase what you're thankful for. Tune in for all the tips, tricks, and trends to make the most of your social media presence this holiday season!

RESOURCES:

https://www.partnerwithalpha.com/goodies

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In Episode 041 of "Med Spa Marketing Group Chat," hosts Kevin and Bekah are joined by Jason Johnson from Simple Studios for a deep dive into the world of aesthetic photography. Jason shares his journey from a traveling photographer for Allergan to launching Simple Studios, a company dedicated to elevating the quality of before-and-after photos in aesthetic practices. They discuss the importance of high-quality images as a powerful branding and marketing tool in the aesthetic industry. Key takeaways include essential tips on lighting, camera settings, and equipment for achieving consistent, high-quality photos, along with Jason's insights into the latest Simple Studios solutions.

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https://www.partnerwithalpha.com/goodies

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CHECK OUT SIMPLE STUDIOS:

https://www.simplestudios.pro/

In this episode of "Med Spa Marketing Group Chat," host Kevin Balzer chats with Justin and Harmony from Cosmetic Lane, a marketing agency in the medical aesthetics industry. Recorded live at Aesthetic Next, they discuss how Cosmetic Lane creates viral content by blending high and low production videos and tapping into cultural moments and celebrity trends. Justin shares his journey into aesthetics, while Harmony talks about using relatable content to educate patients. Key takeaways include using celebrity culture to boost engagement, storytelling strategies for med spas, and tips on creating content that resonates with patients.

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https://www.partnerwithalpha.com/goodies

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In the latest episode of Med Spa Marketing Group Chat, Katrina and Bekah break down the top social media trends for October 2024. They dive into what’s trending, what’s fading, and share creative video ideas for Instagram that will help med spas stand out this fall. From spooky season puns like “Bootox” to leveraging popular audio from shows like Gilmore Girls and Gossip Girl, this episode is packed with ideas on how to maximize your social media presence. The hosts also discuss the shift away from overposting injectables, encouraging med spas to highlight treatments like lasers and microneedling, which are perfect for the fall season. With Instagram rolling out new features like multiple sound bites and extended photo carousels, Katrina and Bekah provide valuable insights on how to stay ahead of the trends and engage your audience. Tune in for practical tips to help you create authentic and engaging content this October.

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https://www.partnerwithalpha.com/goodies

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In the latest episode of "Med Spa Marketing Group Chat," Kevin and Bekah dive into the ins and outs of starting a podcast and why it’s an essential tool for content creation and building trust with your audience. Recorded live at Aesthetic Next 6.0, they reflect on their own podcasting journey, offering insights into the benefits of podcasting for med spa owners, clinicians, and anyone in the aesthetics industry. From practical tips on equipment and recording software to strategies for creating engaging, meaningful content, this episode provides a step-by-step guide on how to launch a podcast successfully. Whether you’re looking to build brand loyalty, educate your audience, or connect with industry experts, podcasting is a powerful platform for growth.

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https://www.partnerwithalpha.com/goodies

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In the latest episode of Med Spa Marketing Group Chat, Bekah and Kevin record live at Aesthetic Next 6.0 with returning guest Chris Balbi. Chris shares valuable insights into scarcity marketing and how creating urgency can generate impressive revenue for med spas. He discusses a recent success where a one-day promotion brought in over $275,000, offering tips on how to time emails, social posts, and texts to boost engagement without overwhelming clients. The conversation also dives into the risks of fake followers and "like farms," explaining how they can damage your brand’s credibility and lead to shadowbanning. Chris emphasizes the importance of authenticity on social media and offers advice on engaging with real followers to build trust. Finally, they explore the hierarchy of social media engagement, explaining why shares and saves are now more valuable than likes and comments. This episode is packed with actionable strategies for anyone in the med spa industry.

RESOURCES:

https://www.partnerwithalpha.com/goodies

CHRIS BALBI'S MARKETING MAGIC:

https://shorturl.at/N7ula

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In the latest episode of "Med Spa Marketing Group Chat," hosts Katrina, Lauren, and Bekah dive into September’s social media trends, offering insights and tips for staying ahead in the aesthetics industry. They discuss what’s dying in the world of social media, like the overuse of old Instagram fonts and overly edited photos, and share what’s hot right now, from leveraging new Instagram features to fun, trending video ideas. With practical advice on how to keep your content fresh and engaging, this episode is a must-listen for anyone looking to enhance their social media presence this fall.

RESOURCES:

https://www.partnerwithalpha.com/goodies

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