Kevin and Mitch dive into the AI tools actually transforming med spa marketing—from writing compliant ad copy to building smart automations with ChatGPT, Deep Search, and 11 Labs. They talk prompt engineering, the difference between emojis and strategy, and why your prompts matter more than your panic. Plus, they tackle where AI is headed (spoiler: it’s not replacing your job, but it might book your appointments). From custom avatars to instant video voiceovers and API hacks in Go High Level, this episode is packed with practical examples and philosophical riffs on how to stop fearing AI—and start using it better.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode, Mitch and Kevin dive into the behind-the-scenes journey of transforming raw marketing chaos into real-time clarity. They talk through the uphill battle of data tracking in the med spa space—where disconnected systems, HIPAA compliance, and manual reporting made performance tracking a nightmare. You’ll hear how they moved from spending days compiling KPIs to building a dynamic, automated dashboard using tools like ChatGPT, Google Sheets, and Looker Studio—slashing a $20K/month problem down to just $120. If you're ready to move beyond gut feelings and start tracking real marketing ROI, this one's for you.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode, Kevin and Mitch dive deep into real data on Google Business Profile (GBP) performance and whether it could be the most overlooked yet highest-ROI lever in med spa marketing today. From years of tracking partner data, they compare the effectiveness of SEO, paid search, and GBP — with some surprising results. You'll hear how a one-time GBP optimization brought in double the revenue of an ongoing SEO strategy, and why reviews, service listings, and localized keyword use make all the difference. Plus, they break down how to audit and improve your own GBP without needing a huge budget. If you’re wondering where to focus your marketing efforts for maximum return, this episode is a must-listen.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

From Mother’s Day to National Sunscreen Day, May is packed with opportunities—and Bekah and Katrina are here to help you make the most of them. In this episode, they walk through creative ways to build content around May’s national holidays, including Skin Cancer Awareness Month, Nurses Week, Cinco de Mayo, and Memorial Day. You’ll hear their favorite promo ideas, like hydrofacial bundles and SPF giveaways, plus tips for turning seasonal awareness into engaging posts and campaigns. They also dive into trending Reels formats, share pun-filled captions, and introduce “Edits,” Instagram’s new video editing app that makes content creation faster and easier than ever. Whether you’re looking for caption inspiration or ways to appreciate your team, this episode has something for every med spa marketer.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

AI takes center stage as Chris Balbi joins the MSM crew live from the Medical Spa Show to unpack how artificial intelligence is transforming aesthetics marketing and patient conversion. From ChatGPT-generated beauty reports and contact-wall lead magnets to viral video editors and voice tools like 11 Labs, Chris shares the exact systems he uses to attract new patients—and the results speak for themselves. The group dives into everything from deepfakes and AI hallucinations to ethical concerns, audience backlash, and the irreplaceable human touch.

With plenty of humor, sound effects, and honest conversation, this episode proves that AI isn’t here to replace providers—it’s here to empower them.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

Bekah, Lauren, and Katrina dive into one of the most common questions in the med spa world—how to grow your social media following. From defining the why behind follower goals to executing strategies that actually work, the trio shares personal experiences and practical tips. Katrina opens up about her journey managing Esthetic Center’s growth from 200 to nearly 50,000 followers, including how launching an influencer program changed the game. They emphasize engagement over vanity metrics, outline a 30-minute daily growth strategy, and discuss how content consistency builds trust. Whether it's responding to DMs, posting stories, or just staying active, every action counts.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

The team at Alpha Aesthetics Partners dives deep into their first rebrand project for a partner med spa, sharing a behind-the-scenes look at the transformation of Anne Therese Aesthetic Medicine. See the new site they designed and developed from scratch: https://www.annetherese.com

Kevin, Bekah, and Lauren explore the strategic decisions behind the rebrand, from performance-driven insights to typography choices and photography direction. They discuss how real people and real stories shaped the website and brand identity, emphasizing authenticity over polished perfection. From ADA compliance to the emotional impact of colors and fonts, every detail reflects the practice's evolution. Tune in to hear how branding becomes a shared story, not just a visual identity. 

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW Anne Therese Aesthetic Medicine:

https://www.instagram.com/annethereseaesthetics/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

April is here, and the girls are back to chat all things trending—from birthday vibes and Instagram woes to fresh content ideas for the season. Lauren shares the fun (and chaos) of having a Tax Day birthday, while the group dives into Instagram updates, ranting about glitchy features and celebrating small wins like the new pause option. They share fun Easter-themed content ideas (yes, paying in eggs is on the list), creative giveaway strategies, and trends like “the feminine urge” and “she doesn’t know it yet.” Plus, they highlight a standout team doing the viral feet-up camera pass challenge. It’s chaotic, it’s clever, and it’s packed with spring inspo for your med spa marketing.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

Kevin, Rebekah, and Mitchell dive into the GLP-1 chaos sweeping the aesthetics world. As FDA announcements threaten to halt compounders, the team explores what this means for med spas caught in the uncertainty. They share how the volatility of semaglutide is reshaping patient journeys and discuss their new program, Cinch—a branded, offsite weight loss solution designed to navigate this moment. Rebekah highlights how GLP-1 patients often enter aesthetics for the first time, presenting a unique opportunity to guide them into long-term care. Mitchell unpacks the marketing strategy behind Cinch, emphasizing patient trust, conversion paths, and the importance of timing. The episode closes with thoughts on future objections, the need for agility, and why practices should stay calm, get strategic, and move patients forward through the funnel.

LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/

FOLLOW MED SPA MARKETING GROUP CHAT: https://www.instagram.com/medspamarketinggroupchat/

FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of Med Spa Marketing Group Chat, Kevin and Bekah take listeners behind the scenes of their trip to Delaware for the launch of Mint & Needle as Alpha Partner 013. From the coastal charm of Lewes to the bustling energy of Middletown, they capture the essence of Mint & Needle’s brand and its powerhouse founder, Brandi Gregge.

Brandi’s journey is nothing short of inspiring—she’s Alpha’s youngest partner, a relentless go-getter, and a master injector with an unwavering commitment to patient care. Kevin and Bekah also share their first impressions of the practice, their unexpected historical discoveries in Lewes, and the hilarious mishaps that unfolded during their shoot.

Tune in for a deep dive into the creative vision behind the launch video, the story behind Brandi’s passion, and what makes Mint & Needle a standout addition to the Alpha family. Welcome, Mint & Needle!

LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/

FOLLOW MED SPA MARKETING GROUP CHAT: https://www.instagram.com/medspamarketinggroupchat/

FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/