Kevin, Bekah, Lauren, and Mitch gather for a final episode in the original studio before its transformation into dedicated podcast sets. They reflect on how far Med Spa Marketing Group Chat has come, from recording in a storage unit to producing 66 episodes in a temporary space. The team shares their favorite memories, lessons learned, and the unexpected challenges they’ve tackled along the way, from ruined luggage to creative breakthroughs using AI. As the show shifts to a monthly cadence, they highlight the power of systems, the value of transparency, and the importance of building smarter, not just bigger. MSM will return at the end of August with a brand new setup

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Kevin, Bekah, and Lauren are back with a deep dive into the creative process behind the rebrand of Laser Centre of Marin. From fonts and lithography to sailboats and camcorders, they break down the thinking behind every choice. You’ll hear how this med spa’s unique history and loyal patient base shaped the new identity, and why designing for an older demographic doesn’t mean sacrificing style. Whether you’re into design, branding, or med spa marketing, this behind-the-scenes episode is packed with insights.

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Kevin and Mitch are back on the Med Spa Marketing Group Chat to break down how to stop wasting marketing dollars and start driving real patient growth. They share their latest thinking on budget allocation, the evolving role of paid social, and why some practices are still overspending on outdated tactics. From digital-first strategy to underused direct mail, this episode is a crash course in prioritizing ROI with limited resources. The guys also dig into TV, billboards, and how to balance brand awareness with performance marketing. If you’ve ever wondered whether your marketing spend is working, this one’s for you.

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In this episode of Med Spa Marketing Group Chat, Lauren, Bekah, and Katrina kick off summer by discussing the hottest trends in social media content for med spas. From the viral "propaganda" trend to the six-syllable challenge, they explore how easy it can be to create engaging filler posts. They also dive into the importance of educating clients about common misconceptions, like the debate over SPF, while having fun with trendy audio clips.

The trio also highlights June's Acne Awareness Month and offers marketing tips for promoting treatments like microneedling and HydraFacial. Tune in for creative content ideas that will elevate your social media game and keep your practice in the spotlight this summer!

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Kevin and Mitch dive into the AI tools actually transforming med spa marketing—from writing compliant ad copy to building smart automations with ChatGPT, Deep Search, and 11 Labs. They talk prompt engineering, the difference between emojis and strategy, and why your prompts matter more than your panic. Plus, they tackle where AI is headed (spoiler: it’s not replacing your job, but it might book your appointments). From custom avatars to instant video voiceovers and API hacks in Go High Level, this episode is packed with practical examples and philosophical riffs on how to stop fearing AI—and start using it better.

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In this episode, Mitch and Kevin dive into the behind-the-scenes journey of transforming raw marketing chaos into real-time clarity. They talk through the uphill battle of data tracking in the med spa space—where disconnected systems, HIPAA compliance, and manual reporting made performance tracking a nightmare. You’ll hear how they moved from spending days compiling KPIs to building a dynamic, automated dashboard using tools like ChatGPT, Google Sheets, and Looker Studio—slashing a $20K/month problem down to just $120. If you're ready to move beyond gut feelings and start tracking real marketing ROI, this one's for you.

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In this episode, Kevin and Mitch dive deep into real data on Google Business Profile (GBP) performance and whether it could be the most overlooked yet highest-ROI lever in med spa marketing today. From years of tracking partner data, they compare the effectiveness of SEO, paid search, and GBP — with some surprising results. You'll hear how a one-time GBP optimization brought in double the revenue of an ongoing SEO strategy, and why reviews, service listings, and localized keyword use make all the difference. Plus, they break down how to audit and improve your own GBP without needing a huge budget. If you’re wondering where to focus your marketing efforts for maximum return, this episode is a must-listen.

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From Mother’s Day to National Sunscreen Day, May is packed with opportunities—and Bekah and Katrina are here to help you make the most of them. In this episode, they walk through creative ways to build content around May’s national holidays, including Skin Cancer Awareness Month, Nurses Week, Cinco de Mayo, and Memorial Day. You’ll hear their favorite promo ideas, like hydrofacial bundles and SPF giveaways, plus tips for turning seasonal awareness into engaging posts and campaigns. They also dive into trending Reels formats, share pun-filled captions, and introduce “Edits,” Instagram’s new video editing app that makes content creation faster and easier than ever. Whether you’re looking for caption inspiration or ways to appreciate your team, this episode has something for every med spa marketer.

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AI takes center stage as Chris Balbi joins the MSM crew live from the Medical Spa Show to unpack how artificial intelligence is transforming aesthetics marketing and patient conversion. From ChatGPT-generated beauty reports and contact-wall lead magnets to viral video editors and voice tools like 11 Labs, Chris shares the exact systems he uses to attract new patients—and the results speak for themselves. The group dives into everything from deepfakes and AI hallucinations to ethical concerns, audience backlash, and the irreplaceable human touch.

With plenty of humor, sound effects, and honest conversation, this episode proves that AI isn’t here to replace providers—it’s here to empower them.

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Bekah, Lauren, and Katrina dive into one of the most common questions in the med spa world—how to grow your social media following. From defining the why behind follower goals to executing strategies that actually work, the trio shares personal experiences and practical tips. Katrina opens up about her journey managing Esthetic Center’s growth from 200 to nearly 50,000 followers, including how launching an influencer program changed the game. They emphasize engagement over vanity metrics, outline a 30-minute daily growth strategy, and discuss how content consistency builds trust. Whether it's responding to DMs, posting stories, or just staying active, every action counts.

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