By Alpha Aesthetics Partners
4.7
1515 ratings
The podcast currently has 43 episodes available.
In Episode 042 of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren are back with the latest social media trends for November 2024. The hosts dive into what’s trending, what’s fading, and creative video ideas for Instagram. They cover exciting new updates like the ability to add music to both photos and videos in your carousel posts and highlight creative ways to use the expanded 20-photo carousel feature for your clinic's end-of-month photo dumps. They also share tips on how to engage your audience with Thanksgiving-inspired content, including heartfelt photo dumps that showcase what you're thankful for. Tune in for all the tips, tricks, and trends to make the most of your social media presence this holiday season!
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
In Episode 041 of "Med Spa Marketing Group Chat," hosts Kevin and Bekah are joined by Jason Johnson from Simple Studios for a deep dive into the world of aesthetic photography. Jason shares his journey from a traveling photographer for Allergan to launching Simple Studios, a company dedicated to elevating the quality of before-and-after photos in aesthetic practices. They discuss the importance of high-quality images as a powerful branding and marketing tool in the aesthetic industry. Key takeaways include essential tips on lighting, camera settings, and equipment for achieving consistent, high-quality photos, along with Jason's insights into the latest Simple Studios solutions.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
CHECK OUT SIMPLE STUDIOS:
https://www.simplestudios.pro/
In this episode of "Med Spa Marketing Group Chat," host Kevin Balzer chats with Justin and Harmony from Cosmetic Lane, a marketing agency in the medical aesthetics industry. Recorded live at Aesthetic Next, they discuss how Cosmetic Lane creates viral content by blending high and low production videos and tapping into cultural moments and celebrity trends. Justin shares his journey into aesthetics, while Harmony talks about using relatable content to educate patients. Key takeaways include using celebrity culture to boost engagement, storytelling strategies for med spas, and tips on creating content that resonates with patients.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
FOLLOW COSMETIC LANE:
https://www.instagram.com/thecosmeticlane/
In the latest episode of Med Spa Marketing Group Chat, Katrina and Bekah break down the top social media trends for October 2024. They dive into what’s trending, what’s fading, and share creative video ideas for Instagram that will help med spas stand out this fall. From spooky season puns like “Bootox” to leveraging popular audio from shows like Gilmore Girls and Gossip Girl, this episode is packed with ideas on how to maximize your social media presence. The hosts also discuss the shift away from overposting injectables, encouraging med spas to highlight treatments like lasers and microneedling, which are perfect for the fall season. With Instagram rolling out new features like multiple sound bites and extended photo carousels, Katrina and Bekah provide valuable insights on how to stay ahead of the trends and engage your audience. Tune in for practical tips to help you create authentic and engaging content this October.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
In the latest episode of "Med Spa Marketing Group Chat," Kevin and Bekah dive into the ins and outs of starting a podcast and why it’s an essential tool for content creation and building trust with your audience. Recorded live at Aesthetic Next 6.0, they reflect on their own podcasting journey, offering insights into the benefits of podcasting for med spa owners, clinicians, and anyone in the aesthetics industry. From practical tips on equipment and recording software to strategies for creating engaging, meaningful content, this episode provides a step-by-step guide on how to launch a podcast successfully. Whether you’re looking to build brand loyalty, educate your audience, or connect with industry experts, podcasting is a powerful platform for growth.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
In the latest episode of Med Spa Marketing Group Chat, Bekah and Kevin record live at Aesthetic Next 6.0 with returning guest Chris Balbi. Chris shares valuable insights into scarcity marketing and how creating urgency can generate impressive revenue for med spas. He discusses a recent success where a one-day promotion brought in over $275,000, offering tips on how to time emails, social posts, and texts to boost engagement without overwhelming clients. The conversation also dives into the risks of fake followers and "like farms," explaining how they can damage your brand’s credibility and lead to shadowbanning. Chris emphasizes the importance of authenticity on social media and offers advice on engaging with real followers to build trust. Finally, they explore the hierarchy of social media engagement, explaining why shares and saves are now more valuable than likes and comments. This episode is packed with actionable strategies for anyone in the med spa industry.
RESOURCES:
https://www.partnerwithalpha.com/goodies
CHRIS BALBI'S MARKETING MAGIC:
https://shorturl.at/N7ula
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
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https://www.linkedin.com/company/alpha-aesthetics-partners/
In the latest episode of "Med Spa Marketing Group Chat," hosts Katrina, Lauren, and Bekah dive into September’s social media trends, offering insights and tips for staying ahead in the aesthetics industry. They discuss what’s dying in the world of social media, like the overuse of old Instagram fonts and overly edited photos, and share what’s hot right now, from leveraging new Instagram features to fun, trending video ideas. With practical advice on how to keep your content fresh and engaging, this episode is a must-listen for anyone looking to enhance their social media presence this fall.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
In the latest episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell sit down with Charlie Winn, Chief Revenue Officer at Liine, to explore the vital role of call performance monitoring in the aesthetics industry. The conversation highlights the importance of data in improving marketing efforts and patient acquisition. Charlie explains how Liine's software seamlessly integrates into practices, offering valuable insights without adding extra workload for staff. Key takeaways include the importance of reducing missed calls, the value of tracking reasons for unbooked appointments, and the benefits of using data to coach and improve staff performance. This episode provides essential strategies for practices looking to enhance their efficiency and grow their patient base.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
In the latest episode of the Med Spa Marketing Group Chat, hosts Kevin and Mitchell sit down with Peter Psillos, Managing Director and Co-Founder of Benchmark Medical Partners, to delve deep into the world of SEO. The conversation reveals the evolution of their perspectives on SEO, moving from skepticism to recognizing its critical role in digital marketing, particularly for the aesthetics industry. Peter shares his expertise on the importance of content strategy, explaining how owning your website content and strategically optimizing it can significantly impact your search engine rankings. The discussion also touches on the challenges of navigating SEO in the ever-changing landscape of technology, including the rise of AI tools like ChatGPT. Peter emphasizes the need for specialized knowledge in SEO, particularly within the aesthetics industry, and the importance of continuously adapting to new trends. This episode is a must-listen for anyone looking to enhance their online presence and stay ahead in the competitive med spa industry.
RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/
In the latest episode of Med Spa Marketing Group Chat, hosts Katrina, Lauren, and Bekah explore the hottest social media trends for August. Recorded live, they discuss outdated practices like square grid posts and excessive story sharing, emphasizing the importance of high-quality, engaging content. They introduce trending strategies such as “You Know Me” posts, "Paging Dr. B" outfits, and talking head videos to build authenticity and trust with followers. The hosts also highlight the significance of staying on top of current events and popular shows for content inspiration. The episode features shout-outs to standout partners like Dr. Barbarino's Willy Wonka-themed video, Waseem and the Dontage team’s humorous posts, and RN Esthetics' engaging slow-motion videos. Packed with practical advice and trend analysis, this episode is essential for med spa professionals looking to elevate their social media game.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
The podcast currently has 43 episodes available.