By Alpha Aesthetics Partners
The podcast currently has 31 episodes available.
In this crossover episode of Med Spa Marketing Group Chat and The Great Friends Podcast, hosts Kevin Balzer and John Wheeler, along with guests Max and Adam from Influx Marketing, dissect the latest Apple innovations announced at WWDC 2024. This discussion delves into Apple's new artificial intelligence feature, Apple Intelligence, examining its impact on marketing strategies and med spa practices. The hosts and guests share insights on the potential transformations in device interaction and the pivotal enhancements in data privacy that Apple's updates promise to bring. Filled with expert analysis and predictions, this episode is a treasure trove for professionals eager to understand and leverage the cutting-edge changes in technology that could revolutionize their business practices.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
CHECK OUT THE GREAT FRIENDS PODCAST:
https://podcasts.apple.com/us/podcast/the-great-friends-podcast/id1688249414
FOLLOW INFLUX MARKETING:
https://www.linkedin.com/company/influx-marketing-co/
In this episode of Med Spa Marketing Group Chat, live from the VCS trade show floor, host Kevin dives into a riveting conversation with Michael Figueroa from Influx Marketing. They explore the critical importance of data-driven decision-making in med spa marketing. Michael emphasizes that without robust reporting, data collection is futile, highlighting the necessity to track not just returns on ad spend but also the lifetime value of customers. They discuss the challenges and strategies for linking marketing initiatives to actual revenue, illustrating how conversions can mean different things across different stages of the customer journey. This episode offers invaluable insights into refining marketing efforts and operational strategies in the med spa industry through precise and actionable data reporting.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
FOLLOW MICHAEL FIGUEROA:
https://www.linkedin.com/in/michael-figueroa-35095556/
FOLLOW INFLUX MARKETING:
https://www.linkedin.com/company/influx-marketing-co/
In the latest episode of Med Spa Marketing Group Chat, hosts Kevin and Bekah spotlight their marketing shoot at Dontage, newly partnered as Alpha Partner 009. They take listeners behind the scenes at the impressive Dontage facility in Fairfax, Virginia, highlighting its unique architectural elements and spacious treatment areas. The episode delves into their strategic approach to capturing the essence of Dontage through wide-angle shots and personal interviews, emphasizing how space and provider actions enrich the visual storytelling. An insightful interview with Dontage's owner, Waseem Garbia, reveals his vibrant personality and vision, adding depth to the visual narrative crafted by the Alpha team.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
In this insightful episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell delve into the sophisticated world of marketing MedSpas and enhancing partner support. They discuss the integration of advanced technologies designed to illuminate operational blind spots within MedSpa businesses, ensuring partners aren't "golfing in the dark." A significant focus is placed on implementing software that provides a clear view of business operations, highlighting areas of excellence and potential improvement. Particularly, they explore the role of Net Promoter Scores (NPS) in gathering actionable patient feedback that aids in strategic decision-making and operational tweaks. This episode not only sheds light on the technical aspects of marketing but also emphasizes the importance of understanding customer satisfaction and retention as intertwined elements essential for MedSpa success.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
In the latest episode of Med Spa Marketing Group Chat, Kevin and Bekah delve into the behind-the-scenes of their marketing shoot for RN Esthetics, the newest addition to the Alpha Aesthetics Partners family as Partner 008. The episode offers an intimate glimpse into the nuances of getting content across RN Esthetics' three unique locations: Lynnfield, Salem, and Newburyport. The hosts share their experiences and the distinct charm of each site, particularly the historical and moody atmosphere of Salem, known for its infamous witch trials. This engaging narrative not only highlights their creative process but also showcases how each location contributes to the overarching brand identity of RN Esthetics. Tune in to discover how Kevin and Bekah captured the essence of these diverse settings.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
In this lively episode of the Med Spa Marketing Group Chat, hosts Kevin, Lauren, and Bekah dive into the behind-the-scenes action from a recent De Novo Marketing Shoot for Holden Timeless Beauty's new location soon to be opened in San Diego. They share insights from the shoot, which featured a series of brand-focused sessions with Dr. Amanda Holden and her influencers. The trio covers the dynamic of the shoots across various iconic San Diego locations, highlighting the strategic use of the brand's signature teal blue and the logistic challenges of coordinating such a comprehensive effort. From beach scenes at golden hour to studio settings, they discuss the importance of capturing the essence of the locale and the branding nuances designed to showcase Holden Timeless Beauty’s expansion.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
In this episode of the Med Spa Marketing Group Chat, recorded live from the tradeshow floor at AmSpa 2024, Kevin, VP of Brand Strategy at Alpha, hosts a conversation with Erica Crawford and Max Baybak from Influx Marketing. They explore the evolving landscape of marketing in the aesthetics industry, emphasizing the importance of a strong website to build brand identity and diversified tactics including SEO, PR, and paid ads. They also discuss nurturing patient relationships through content creation strategies and balancing short-term tactics with long-term brand-building initiatives. This episode provides insights into how med spas can thrive by embracing innovation and creating robust marketing ecosystems. RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
FOLLOW ERICA AND MAX:
https://www.linkedin.com/in/erica-crawford-70b618194/
https://www.linkedin.com/in/max-baybak-46a84072/
FOLLOW INFLUX MARKETING:
https://www.linkedin.com/company/influx-marketing-co/
In this lively episode of Med Spa Marketing Group Chat, host Bekah is joined by Mary Robb and Savannah from Social Practice, directly from the bustling floor of AmSpa. Recorded live amidst the energy of the trade show, this episode dives into the intricacies of social media in the aesthetics industry. Mary Robb, founder and CEO of Social Practice, and Savannah, the operations manager, share their insights on leveraging social media for aesthetic medicine. They discuss the challenges and rewards of constant connectivity, the pressures of comparison, and strategies for effective engagement. The episode also explores how social media can be both a tool for professional growth and a platform for personal authenticity. Listen in for a deep dive into the social dynamics that shape digital marketing in the medical aesthetics field, all captured with the vibrant backdrop of AmSpa's trade show.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
FOLLOW SOCIAL PRACTICE:
https://www.linkedin.com/company/socialpracticeus/
https://www.instagram.com/socialpracticeus/
CHECK OUT THE AESTHETIC EDIT PODCAST:
https://open.spotify.com/show/2ZdulsBqGxcIIJmBl66RmZ?si=72718da7a7e64f89
In the latest episode of Med Spa Marketing Group Chat, the team takes listeners behind the scenes of their recent journey to The Medical Spa Show hosted by AmSpa in 2024. The excitement of being amidst the bustling environment of the trade show, combined with the beauty of outdoor meals, sets the tone for a remarkable experience. Highlighting the unexpected intensity of setting up and the curious intrigue of running podcasts live from the event, Kevin, Mitchell, and Lauren share insights and surprises encountered along the way. With 33 individual interviews conducted over two days, the episode reveals the energetic pace and productive outcome of their endeavor. Beyond the recordings, the team reflects on the deepened connections and the joy of gathering with partners, revealing the heart of Alpha’s family-like culture. From experiencing speakers in action to facilitating impromptu conversations at their booth, this recap captures the essence of community and learning that defines industry events. Tune in to grasp the blend of excitement, learning, and networking that marks the Alpha team's venture at The Medical Spa Show, and catch a glimpse of what's to come at VCS, TAS, and Aesthetic Next.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
In this episode of the Med Spa Marketing Group Chat, hosts Kevin, Mitchell, and Lauren delve into the nuanced debate of websites versus landing pages in the med spa industry. The conversation, sparked by Kevin and Mitchell's initial differing views on the effectiveness of traditional websites versus streamlined landing pages, explores the strategic purposes and goals of each. They discuss the quick, goal-oriented nature of landing pages, designed to convert leads efficiently, and contrast this with the broader, brand-reflective purpose of websites. Lauren shares insights on the rarity of landing page-focused websites in the med spa sector, and the trio discusses the importance of balancing direct response marketing with aesthetic and brand consistency. The episode touches on the critical components of both websites and landing pages, the value of real imagery over stock photos, and the strategic use of call-to-actions. This informative chat offers med spa marketers a deeper understanding of when and how to utilize websites and landing pages to maximize patient engagement and conversion.
RESOURCES:
https://www.partnerwithalpha.com/goodies
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
The podcast currently has 31 episodes available.