Kevin and Mitch dive into the AI tools actually transforming med spa marketing—from writing compliant ad copy to building smart automations with ChatGPT, Deep Search, and 11 Labs. They talk prompt engineering, the difference between emojis and strategy, and why your prompts matter more than your panic. Plus, they tackle where AI is headed (spoiler: it’s not replacing your job, but it might book your appointments). From custom avatars to instant video voiceovers and API hacks in Go High Level, this episode is packed with practical examples and philosophical riffs on how to stop fearing AI—and start using it better.

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