The team at Alpha Aesthetics Partners dives deep into their first rebrand project for a partner med spa, sharing a behind-the-scenes look at the transformation of Anne Therese Aesthetic Medicine. See the new site they designed and developed from scratch: https://www.annetherese.com

Kevin, Bekah, and Lauren explore the strategic decisions behind the rebrand, from performance-driven insights to typography choices and photography direction. They discuss how real people and real stories shaped the website and brand identity, emphasizing authenticity over polished perfection. From ADA compliance to the emotional impact of colors and fonts, every detail reflects the practice's evolution. Tune in to hear how branding becomes a shared story, not just a visual identity. 

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW Anne Therese Aesthetic Medicine:

https://www.instagram.com/annethereseaesthetics/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

April is here, and the girls are back to chat all things trending—from birthday vibes and Instagram woes to fresh content ideas for the season. Lauren shares the fun (and chaos) of having a Tax Day birthday, while the group dives into Instagram updates, ranting about glitchy features and celebrating small wins like the new pause option. They share fun Easter-themed content ideas (yes, paying in eggs is on the list), creative giveaway strategies, and trends like “the feminine urge” and “she doesn’t know it yet.” Plus, they highlight a standout team doing the viral feet-up camera pass challenge. It’s chaotic, it’s clever, and it’s packed with spring inspo for your med spa marketing.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

Kevin, Rebekah, and Mitchell dive into the GLP-1 chaos sweeping the aesthetics world. As FDA announcements threaten to halt compounders, the team explores what this means for med spas caught in the uncertainty. They share how the volatility of semaglutide is reshaping patient journeys and discuss their new program, Cinch—a branded, offsite weight loss solution designed to navigate this moment. Rebekah highlights how GLP-1 patients often enter aesthetics for the first time, presenting a unique opportunity to guide them into long-term care. Mitchell unpacks the marketing strategy behind Cinch, emphasizing patient trust, conversion paths, and the importance of timing. The episode closes with thoughts on future objections, the need for agility, and why practices should stay calm, get strategic, and move patients forward through the funnel.

LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/

FOLLOW MED SPA MARKETING GROUP CHAT: https://www.instagram.com/medspamarketinggroupchat/

FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of Med Spa Marketing Group Chat, Kevin and Bekah take listeners behind the scenes of their trip to Delaware for the launch of Mint & Needle as Alpha Partner 013. From the coastal charm of Lewes to the bustling energy of Middletown, they capture the essence of Mint & Needle’s brand and its powerhouse founder, Brandi Gregge.

Brandi’s journey is nothing short of inspiring—she’s Alpha’s youngest partner, a relentless go-getter, and a master injector with an unwavering commitment to patient care. Kevin and Bekah also share their first impressions of the practice, their unexpected historical discoveries in Lewes, and the hilarious mishaps that unfolded during their shoot.

Tune in for a deep dive into the creative vision behind the launch video, the story behind Brandi’s passion, and what makes Mint & Needle a standout addition to the Alpha family. Welcome, Mint & Needle!

LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/

FOLLOW MED SPA MARKETING GROUP CHAT: https://www.instagram.com/medspamarketinggroupchat/

FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

Happy March! In this episode, the team welcomes the new month with discussions on time flying by, spring cleaning, and fun ways to revamp skincare routines. They dive into the quirky ways people visualize months, share thoughts on decluttering, and highlight must-have spring skincare essentials like vitamin C products.

They also brainstorm creative Saint Patrick’s Day promotions, including fun client engagement ideas like wearing green for a special reward. Plus, they discuss trending social media ideas for med spas—from viral video concepts to engaging patient content.

Tune in for fresh marketing inspiration, lighthearted banter, and tips to keep your med spa content fun and relevant this season!

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

Responding to leads within five minutes can make or break your med spa’s booking rate. A shocking statistic from Allergan’s digital consultant reveals that after just six minutes, your chance of connecting with a potential client drops by 90x.

In this episode, the team explores how automation and AI-driven tools can recover lost leads, optimize response times, and maximize revenue—without increasing ad spend. Learn how a med spa recovered 543 leads and generated $47,000 by implementing a simple yet effective automated text response system.

Discover the game-changing strategies that can keep your med spa ahead of the competition.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

Managing a referral program sounds simple—until you try to make it work. In this episode, the team dives deep into their journey of trial and error with referral programs, sharing past failures and a breakthrough strategy that’s delivering real results.

Mitch, Kevin, and Lauren discuss the challenges of tracking referrals in the med spa industry, the complexities of EMR integration, and how they finally simplified the process. From beta tests to legal considerations, they break down how a well-structured referral program can generate high-quality patients without increasing ad spend.

Get an inside look at the lessons learned, the unexpected roadblocks, and why a gift-card-style approach is outperforming traditional referral methods. If you’re looking to implement a referral program that actually works, this is the episode for you.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of "Med Spa Marketing Group Chat," Kevin, Mitch, and Lauren explore an innovative approach to provider-centric marketing that has been delivering impressive results. With Alpha Aesthetics Partners aiming for 10% growth, the team discusses how to efficiently ramp up new providers and optimize their bookings through hyper-personalized campaigns. By shifting from practice-wide promotions to provider-specific offers, they discovered a 200% decrease in cost per booking—a game-changing insight. They break down the strategy behind these ads, the psychology of patient trust, and the role of personalized landing pages featuring provider bios, photos, and testimonials. The conversation also covers scaling these efforts across Alpha’s 850+ providers, overcoming ad fatigue, and balancing personalization with sustainability. Tune in to learn how this data-driven marketing strategy is reshaping provider success.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of "Med Spa Marketing Group Chat," Katrina, Bekah, and Lauren dive into the latest social media updates shaking up the aesthetics industry. From TikTok’s brief ban panic to Instagram’s new features, they break down what these changes mean for med spas and how to stay ahead of the curve.

The hosts explore Instagram’s biggest updates, including three-minute Reels, a redesigned grid layout, and new editing tools designed to keep content creation seamless. They discuss how long-form video is gaining traction, the return of hashtags for searchability, and the impact of Instagram’s upcoming app, “Edits.” Plus, they share trending content ideas—from baby photo challenges to the “What’s Your Beauty Secret?” trend—so med spas can boost engagement and showcase their teams in a fun, relatable way.

With Valentine’s Day around the corner, they also highlight creative campaign ideas, from lip filler promotions to event-driven marketing. Whether you’re a provider, social media manager, or med spa owner, this episode is packed with insights to keep your content fresh and engaging.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of "Med Spa Marketing Group Chat," Kevin and Bekah take listeners behind the scenes of their trip to Albuquerque, New Mexico, for the launch of Flawless as Alpha Partner 012. From the moment they step into the practice, they are captivated by its striking aesthetic—bold colors, curated art, and an atmosphere that seamlessly blends creativity and luxury. They meet Flawless founder Heather, whose passion for both art and aesthetics is reflected in every detail of the practice. Beyond design, Kevin and Bekah dive into the vibrant team culture at Flawless, highlighting their dedication to patient experience and innovative treatments. They also share their New Mexico adventures, from stunning desert landscapes to the legendary local cuisine. Tune in for an inside look at how Flawless is redefining aesthetics in Albuquerque—welcome to the Alpha family, Flawless!

LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/

FOLLOW MED SPA MARKETING GROUP CHAT: https://www.instagram.com/medspamarketinggroupchat/

FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/