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074: How to Turn More Leads Into Booked Patients
Run the ad, get the lead, wipe your hands of it. That is the trend Mitch keeps seeing, and it is exactly the wrong way to think about it.
Mitch, Riley, and Andrea break down what it actually takes to move a patient from first touch all the way to rebooked and retained. That means knowing your phone conversion rate, your missed call rate, your no-show rate, and what each one is actually costing you. A 50% cancellation rate is not just an ops problem. At $10,000 in ad spend, that is $5,000 gone. And the fix is rarely a big overhaul. Sometimes it is a missed call text back. Sometimes it is a provider walking a patient to the front desk. Sometimes it is one personalized text that drops a 60% no-show rate down to 20%.
Marketing and operations are not separate teams. They are running the same race, and this conversation gets into exactly what happens when they actually work that way.
RESOURCES:
https://www.partnerwithalpha.com/goodies
WATCH THE FULL EPISODE ON YOUTUBE:
https://youtu.be/lCI-PdANM_I
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/
View all episodes
By Alpha Aesthetics Partners
4.8
1616 ratings
Run the ad, get the lead, wipe your hands of it. That is the trend Mitch keeps seeing, and it is exactly the wrong way to think about it.
Mitch, Riley, and Andrea break down what it actually takes to move a patient from first touch all the way to rebooked and retained. That means knowing your phone conversion rate, your missed call rate, your no-show rate, and what each one is actually costing you. A 50% cancellation rate is not just an ops problem. At $10,000 in ad spend, that is $5,000 gone. And the fix is rarely a big overhaul. Sometimes it is a missed call text back. Sometimes it is a provider walking a patient to the front desk. Sometimes it is one personalized text that drops a 60% no-show rate down to 20%.
Marketing and operations are not separate teams. They are running the same race, and this conversation gets into exactly what happens when they actually work that way.
RESOURCES:
https://www.partnerwithalpha.com/goodies
WATCH THE FULL EPISODE ON YOUTUBE:
https://youtu.be/lCI-PdANM_I
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS:
https://www.instagram.com/partnerwithalpha/
https://www.linkedin.com/company/alpha-aesthetics-partners/