In the latest episode of Med Spa Marketing Group Chat, Bekah and Kevin record live at Aesthetic Next 6.0 with returning guest Chris Balbi. Chris shares valuable insights into scarcity marketing and how creating urgency can generate impressive revenue for med spas. He discusses a recent success where a one-day promotion brought in over $275,000, offering tips on how to time emails, social posts, and texts to boost engagement without overwhelming clients. The conversation also dives into the risks of fake followers and "like farms," explaining how they can damage your brand’s credibility and lead to shadowbanning. Chris emphasizes the importance of authenticity on social media and offers advice on engaging with real followers to build trust. Finally, they explore the hierarchy of social media engagement, explaining why shares and saves are now more valuable than likes and comments. This episode is packed with actionable strategies for anyone in the med spa industry.

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CHRIS BALBI'S MARKETING MAGIC:

https://shorturl.at/N7ula

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In the latest episode of "Med Spa Marketing Group Chat," hosts Katrina, Lauren, and Bekah dive into September’s social media trends, offering insights and tips for staying ahead in the aesthetics industry. They discuss what’s dying in the world of social media, like the overuse of old Instagram fonts and overly edited photos, and share what’s hot right now, from leveraging new Instagram features to fun, trending video ideas. With practical advice on how to keep your content fresh and engaging, this episode is a must-listen for anyone looking to enhance their social media presence this fall.

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In the latest episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell sit down with Charlie Winn, Chief Revenue Officer at Liine, to explore the vital role of call performance monitoring in the aesthetics industry. The conversation highlights the importance of data in improving marketing efforts and patient acquisition. Charlie explains how Liine's software seamlessly integrates into practices, offering valuable insights without adding extra workload for staff. Key takeaways include the importance of reducing missed calls, the value of tracking reasons for unbooked appointments, and the benefits of using data to coach and improve staff performance. This episode provides essential strategies for practices looking to enhance their efficiency and grow their patient base.

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In the latest episode of the Med Spa Marketing Group Chat, hosts Kevin and Mitchell sit down with Peter Psillos, Managing Director and Co-Founder of Benchmark Medical Partners, to delve deep into the world of SEO. The conversation reveals the evolution of their perspectives on SEO, moving from skepticism to recognizing its critical role in digital marketing, particularly for the aesthetics industry. Peter shares his expertise on the importance of content strategy, explaining how owning your website content and strategically optimizing it can significantly impact your search engine rankings. The discussion also touches on the challenges of navigating SEO in the ever-changing landscape of technology, including the rise of AI tools like ChatGPT. Peter emphasizes the need for specialized knowledge in SEO, particularly within the aesthetics industry, and the importance of continuously adapting to new trends. This episode is a must-listen for anyone looking to enhance their online presence and stay ahead in the competitive med spa industry.

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In the latest episode of Med Spa Marketing Group Chat, hosts Katrina, Lauren, and Bekah explore the hottest social media trends for August. Recorded live, they discuss outdated practices like square grid posts and excessive story sharing, emphasizing the importance of high-quality, engaging content. They introduce trending strategies such as “You Know Me” posts, "Paging Dr. B" outfits, and talking head videos to build authenticity and trust with followers. The hosts also highlight the significance of staying on top of current events and popular shows for content inspiration. The episode features shout-outs to standout partners like Dr. Barbarino's Willy Wonka-themed video, Waseem and the Dontage team’s humorous posts, and RN Esthetics' engaging slow-motion videos. Packed with practical advice and trend analysis, this episode is essential for med spa professionals looking to elevate their social media game.

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In the latest episode of Med Spa Marketing Group Chat, recorded live from the trade show floor at TAS 2024, Kevin hosts an engaging conversation with Chris Balbi from Meesha Aesthetics and John Wheeler, CEO of Alpha Aesthetics Partners. The discussion kicks off with an unexpected dive into Broadway musicals before transitioning to innovative marketing strategies. Chris shares his creative guerrilla marketing tactics, such as using a Cricut machine to stencil his logo around Philadelphia and offering free Botox units during the Phillies’ games. The episode also explores the impact of social media on marketing, the importance of building trust with patients, and the potential shift back to in-person marketing. Chris emphasizes the need for authentic connections and data-driven decisions to optimize marketing efforts and convert inquiries into loyal patients. This episode provides valuable insights into unconventional marketing approaches and the evolving landscape of med spa marketing.

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In the latest episode of Med Spa Marketing Group Chat, host Kevin is joined by Andrea Watkins from Studio III Marketing, live from the Vegas Cosmetic Surgery trade show floor. Kevin and Andrea dive into the often overlooked challenges faced by individuals assigned to marketing roles within med spa practices without proper expertise. They discuss the importance of data-driven decision-making, emphasizing how actionable insights can translate to real revenue. Andrea shares her journey from being a patient to working in the industry, highlighting the significance of empathy and building trust with patients. They explore how genuine patient care, coupled with effective use of technology and data, can significantly enhance patient conversion rates and overall practice success. Andrea also explains the critical role of understanding patients’ needs and providing personalized consultations, moving beyond mere transactional interactions to foster deeper patient relationships. This episode offers valuable strategies for med spa professionals to optimize their marketing efforts and improve patient experiences.

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In this crossover episode of Med Spa Marketing Group Chat and The Great Friends Podcast, hosts Kevin Balzer and John Wheeler, along with guests Max and Adam from Influx Marketing, dissect the latest Apple innovations announced at WWDC 2024. This discussion delves into Apple's new artificial intelligence feature, Apple Intelligence, examining its impact on marketing strategies and med spa practices. The hosts and guests share insights on the potential transformations in device interaction and the pivotal enhancements in data privacy that Apple's updates promise to bring. Filled with expert analysis and predictions, this episode is a treasure trove for professionals eager to understand and leverage the cutting-edge changes in technology that could revolutionize their business practices.

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CHECK OUT THE GREAT FRIENDS PODCAST:

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In this episode of Med Spa Marketing Group Chat, live from the VCS trade show floor, host Kevin dives into a riveting conversation with Michael Figueroa from Influx Marketing. They explore the critical importance of data-driven decision-making in med spa marketing. Michael emphasizes that without robust reporting, data collection is futile, highlighting the necessity to track not just returns on ad spend but also the lifetime value of customers. They discuss the challenges and strategies for linking marketing initiatives to actual revenue, illustrating how conversions can mean different things across different stages of the customer journey. This episode offers invaluable insights into refining marketing efforts and operational strategies in the med spa industry through precise and actionable data reporting.

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In the latest episode of Med Spa Marketing Group Chat, hosts Kevin and Bekah spotlight their marketing shoot at Dontage, newly partnered as Alpha Partner 009. They take listeners behind the scenes at the impressive Dontage facility in Fairfax, Virginia, highlighting its unique architectural elements and spacious treatment areas. The episode delves into their strategic approach to capturing the essence of Dontage through wide-angle shots and personal interviews, emphasizing how space and provider actions enrich the visual storytelling. An insightful interview with Dontage's owner, Waseem Garbia, reveals his vibrant personality and vision, adding depth to the visual narrative crafted by the Alpha team.

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