In this captivating episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell are joined by special guest Rebekah, the Director of Strategic Growth, to delve into the intricacies of marketing strategies for launching new Med Spa locations. They explore the necessity of a detailed Gantt chart and the critical role of grassroots marketing alongside digital efforts. Rebekah emphasizes the importance of human connection in marketing and how traditional methods, rebranded as 'grassroots,' play a pivotal role alongside digital strategies in filling books before the doors even open. The discussion navigates through the selection of prime locations, leveraging referral systems, and the balance between digital and grassroots marketing to achieve a successful launch. This episode is a treasure trove of insights for anyone involved in expanding their Med Spa business or opening new locations, showcasing the blend of strategic planning, data analysis, and the human touch in marketing.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

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https://www.instagram.com/partnerwithalpha/

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In this engaging episode of the Med Spa Marketing Group Chat, hosts Kevin, VP of Brand Strategy, and Mitchell, Director of Digital Marketing, are joined by the insightful Rebekah, Director of Strategic Growth, to dive into the intricacies of marketing strategies for launching new Med Spa locations. The trio embarks on a detailed exploration of the planning and execution phases necessary to ensure a successful opening, emphasizing the importance of a comprehensive approach rather than seeking a mythical silver bullet. Rebekah, drawing on her vast experience, shares her methodical process in creating a Gantt chart that outlines every step, from location selection and staffing to digital marketing and event planning. They discuss the critical role of data in choosing the right location and the nuanced considerations that can make or break a new venture. This episode is a treasure trove of knowledge for anyone involved in expanding their Med Spa business, offering practical advice and strategies to fill books before the doors even open.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In this enlightening episode of Med Spa Marketing Group Chat, hosts Kevin and Lauren delve into the intricate process of rebranding Esthetics Center, Alpha's founding partner and Partner 001. They explore the critical moments that signal the need for a brand overhaul, the challenges of maintaining relevance while staying true to the brand's core values, and the strategic decisions behind the aesthetic transformation. Lauren shares her creative journey of employing illustrations to express Esthetics Center's renewed brand identity, detailing the meticulous process of creating thousands of illustrations to represent every service and treatment area. This episode is a deep dive into the art and strategy of rebranding, illustrating how a fresh visual language can invigorate a brand's identity and connect more deeply with its audience.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In the latest episode of the Med Spa Marketing Group Chat, titled "Should Going Viral be the Goal?", hosts Bekah, Katrina, and Lauren explore the elusive allure of viral success in social media marketing for aesthetic medicine. Drawing from their experiences, they share tales of viral highs and the unpredictability of content that captures the internet's fleeting attention. The episode dives into practical strategies for creating relatable, broad-appeal content that can skyrocket in popularity, all while cautioning against the pursuit of virality at the expense of brand integrity and consistent messaging. They stress the importance of a balanced content strategy that mixes educational and entertaining posts, leveraging tools like ChatGPT and CapCut to stay on trend without straying from core values. This engaging discussion offers invaluable insights for social media managers and providers aiming to navigate the viral landscape wisely.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

Join hosts Kevin and Bekah in this captivating episode of the Med Spa Marketing Group Chat as they dive deep into the behind-the-scenes of the Anne Therese Aesthetic Medicine content shoot, Partner 007 of Alpha Aesthetics Partners. Discover the thrilling journey from the snowy landscapes of Ohio to the sunny shores of Cape Coral, Florida, capturing the essence of the brand across diverse locations. The hosts share their experiences, challenges, and the warmth of the Anne Therese team, highlighting the importance of adaptability and cohesive storytelling in marketing. From dealing with unpredictable weather to creating a visual narrative that resonates with the audience, this episode is a masterclass in strategic brand representation and the power of teamwork in bringing a brand's story to life.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In this insightful episode of "Med Spa Marketing Group Chat," hosts Mitchell, the Director of Digital Marketing, and Kevin, the VP of Brand Strategy, guide listeners through the significance of data-driven marketing in the med spa industry. The duo underscores the necessity of transitioning from intuition-based strategies to solid, data-backed decisions. They explore how integrating data from various sources like marketing expenses, website analytics, and Electronic Medical Records (EMR) into a unified Customer Relationship Management (CRM) system can transform patient acquisition and retention strategies. Key discussions include the role of CRM in nurturing patient relationships, the impact of SMS marketing, and the effectiveness of accountability workflows in reducing cancellation rates. The hosts also delve into the potential of database reactivation campaigns as a cost-effective approach to patient conversion. This episode is a treasure trove of actionable insights for med spa professionals looking to enhance their marketing strategies using data and technology.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In episode 011 of "The Provider Series," hosts Bekah, Lauren, and Katrina from the Med Spa Marketing Group Chat delve into Instagram's 2024 trends essential for aesthetic providers, social media managers, and business owners. They explore the platform's shift towards long-form content, emphasizing videos of at least 30 seconds to maximize engagement. The trio discusses the upcoming feature of replays on Instagram Reels, which will offer a more accurate view count, encouraging providers to create looping and engaging videos. Additionally, they highlight the introduction of polls in comments and the potential of broadcast channels for personal accounts to foster community and offer exclusive content. The importance of utilizing Instagram Stories for behind-the-scenes and personal content is also underscored. Lastly, they touch on the power of DM automation for effective audience engagement. Bekah, Lauren, and Katrina provide valuable strategies and insights, making Instagram's evolving landscape manageable and exciting for aesthetic providers.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

Welcome to "The Provider Series" on the Med Spa Marketing Group Chat! In this insightful episode, hosts Bekah, the Creative Assistant, Mitchell, the Director of Digital Marketing, and Kevin, the VP of Brand Strategy, delve into the crucial world of patient reviews. They emphasize the significance of reviews in establishing a provider's reputation and attracting new clients. Listeners will learn practical strategies for encouraging patients to leave reviews, including how to seamlessly integrate these requests into post-treatment conversations. The episode also covers innovative tools like QR codes and ElfSight to simplify the review process. By understanding the psychology behind patient reviews and leveraging technology, aesthetic providers can enhance their professional standing and grow their practice. This episode is a must-listen for providers seeking to harness the power of patient feedback effectively.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In this dynamic episode of "Med Spa Marketing Group Chat," hosts Katrina, Social Media Manager at Esthetics Center, Lauren, Graphic Designer and LinkedIn Manager at Alpha, and Bekah, Creative Assistant at Alpha, delve into the nuances of social media marketing for providers. They emphasize the importance of being intentional with time management and planning to ensure success in content creation. The episode offers practical advice on scheduling content creation time, utilizing a content calendar for strategic planning, and the significance of having a varied and engaging social media presence. The hosts discuss collaborating with colleagues for content variety and cross-promotion, highlighting the benefits of showcasing workplace culture and personality. They also touch on the challenges of fluctuating algorithms and engagement, encouraging consistency and perseverance in social media efforts. This episode is a treasure trove of tips and strategies for providers looking to enhance their social media marketing skills and grow their online presence effectively.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

In this engaging episode of "Med Spa Marketing Group Chat," hosts Kevin, Mitchell, and Katrina continue their insightful provider series, focusing on effective self-promotion in the aesthetics industry. The episode hones in on the crucial role of before-and-after photos, a key element in showcasing a provider's artistic skills and the transformative results they deliver. The hosts tackle the common challenges providers face in capturing these vital images, from obtaining patient consent to ensuring consistent, professional quality. Katrina, drawing from her extensive experience, offers practical tips on how to encourage patients to share their transformation journeys, emphasizing the importance of making them feel excited and part of a larger story. The discussion also covers technical aspects, like optimal lighting, angles, and using smartphone cameras for convenience without compromising on quality. This episode is a must-listen for MedSpa providers seeking actionable steps to enhance their marketing efforts and to confidently showcase their artistry through compelling before-and-after imagery.

RESOURCES:

https://www.partnerwithalpha.com/goodies

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/