In this engaging episode of the Med Spa Marketing Group Chat, hosts Kevin, VP of Brand Strategy, and Mitchell, Director of Digital Marketing, are joined by the insightful Rebekah, Director of Strategic Growth, to dive into the intricacies of marketing strategies for launching new Med Spa locations. The trio embarks on a detailed exploration of the planning and execution phases necessary to ensure a successful opening, emphasizing the importance of a comprehensive approach rather than seeking a mythical silver bullet. Rebekah, drawing on her vast experience, shares her methodical process in creating a Gantt chart that outlines every step, from location selection and staffing to digital marketing and event planning. They discuss the critical role of data in choosing the right location and the nuanced considerations that can make or break a new venture. This episode is a treasure trove of knowledge for anyone involved in expanding their Med Spa business, offering practical advice and strategies to fill books before the doors even open.

 

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