In episode 011 of "The Provider Series," hosts Bekah, Lauren, and Katrina from the Med Spa Marketing Group Chat delve into Instagram's 2024 trends essential for aesthetic providers, social media managers, and business owners. They explore the platform's shift towards long-form content, emphasizing videos of at least 30 seconds to maximize engagement. The trio discusses the upcoming feature of replays on Instagram Reels, which will offer a more accurate view count, encouraging providers to create looping and engaging videos. Additionally, they highlight the introduction of polls in comments and the potential of broadcast channels for personal accounts to foster community and offer exclusive content. The importance of utilizing Instagram Stories for behind-the-scenes and personal content is also underscored. Lastly, they touch on the power of DM automation for effective audience engagement. Bekah, Lauren, and Katrina provide valuable strategies and insights, making Instagram's evolving landscape manageable and exciting for aesthetic providers.

 

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