In this engaging episode of "Med Spa Marketing Group Chat," hosts Kevin, Mitchell, and Katrina continue their insightful provider series, focusing on effective self-promotion in the aesthetics industry. The episode hones in on the crucial role of before-and-after photos, a key element in showcasing a provider's artistic skills and the transformative results they deliver. The hosts tackle the common challenges providers face in capturing these vital images, from obtaining patient consent to ensuring consistent, professional quality. Katrina, drawing from her extensive experience, offers practical tips on how to encourage patients to share their transformation journeys, emphasizing the importance of making them feel excited and part of a larger story. The discussion also covers technical aspects, like optimal lighting, angles, and using smartphone cameras for convenience without compromising on quality. This episode is a must-listen for MedSpa providers seeking actionable steps to enhance their marketing efforts and to confidently showcase their artistry through compelling before-and-after imagery.

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