In this episode, Kevin and Mitch dive deep into real data on Google Business Profile (GBP) performance and whether it could be the most overlooked yet highest-ROI lever in med spa marketing today. From years of tracking partner data, they compare the effectiveness of SEO, paid search, and GBP — with some surprising results. You'll hear how a one-time GBP optimization brought in double the revenue of an ongoing SEO strategy, and why reviews, service listings, and localized keyword use make all the difference. Plus, they break down how to audit and improve your own GBP without needing a huge budget. If you're wondering where to focus your marketing efforts for maximum return, this episode is a must-listen.

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