Kevin and Mitch are back on the Med Spa Marketing Group Chat to break down how to stop wasting marketing dollars and start driving real patient growth. They share their latest thinking on budget allocation, the evolving role of paid social, and why some practices are still overspending on outdated tactics. From digital-first strategy to underused direct mail, this episode is a crash course in prioritizing ROI with limited resources. The guys also dig into TV, billboards, and how to balance brand awareness with performance marketing. If you've ever wondered whether your marketing spend is working, this one's for you.

 

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