No Room for Milk

002: Media, targeting, and measurement with Lee Elliott

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Learn the invisible limitations of your media through Lee’s absurdist, sardonic, delightful sense of humor

7 things you'll understand at the end of this episode:

  • Why custom-built audiences are a joke
  • How third-party data companies sold snake oil for years
  • Why more effective targeting won't make any sense to a human
  • Why conversion targeting doesn’t work for small companies, and what to do about it
  • How “cohort” targeting will replace cookie targeting (sort of)

    • You can also find No Room for Milk on:

    • https://podcasts.apple.com/us/podcast/no-room-for-milk/id1693935434
    • https://open.spotify.com/show/7IY77mgOxEQRVeuz69FQRn?si=5657acec9f0e4965
    • https://www.iheart.com/podcast/269-no-room-for-milk-117919788/
    • https://overcast.fm/p4331064-7fzVBz
    • https://www.stitcher.com/show/1073933
    • https://music.amazon.com/podcasts/4211c389-de9b-41ee-b4ec-28922dea7a68/no-room-for-milk
    • https://www.pandora.com/podcast/no-room-for-milk/PC:1001073933
    • https://youtube.com/playlist?list=PL-2oBJqIh31uexHrfRQYCiPAXh81rB7k_
      • ...more
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      No Room for MilkBy Evan Hunerberg