Episode #002 - The Missing Piece...

I.  Introduction

II. Directing the Purpose

•  Starting with the Why
•  Relieving a Pain
•  Empathizing
•  Developing Learners

III. The Balance (Creating Content While Keeping Culture)

•  Help the Learner’s Career
•  Align Learners with the Why (Karate Kid example)
•  Set a Strong Hook

IV. Giving an Expectation to Your Learners

•  Know the Differences in Motivation
  •  Motivating to Finish a Course
  •  Motivating to Apply Material
•  Help Your People to be Congruent
  •  Highlight Their Internal Motivators
  •  Find Their Why’s
  •  (Influence by Robert Cialdini)

V. Conclusion

•  Next Episode - On Innovation w/Stephen Shapiro
• Visit us at ConveYour.com