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Samantha Noelle introduces episode two of the OvercomeHer Podcast, explaining the show’s shift toward female entrepreneurs and a focus on mindset, money, and the nervous system. She unpacks why women undercharge, noting research that men self-promote more and that women often price below competitors to win work, contributing to a gender earnings gap. 

She connects pricing anxiety to emotional and historical conditioning around safety, likability, and beliefs about money, and explains how undercharging leads to resentment, burnout, lower perceived value, and limited ability to scale. 

She contrasts “survival pricing” with strategic pricing that covers fixed and variable costs, profit margin, and paying yourself a salary, and shares rules of thumb for early business years. She recommends pricing based on transformation and value, benchmarking competitors, market testing, gathering feedback, raising prices with notice, and never apologizing for increases.

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