In this episode of the Results-Based Marketing Podcast, Simon Cryer shares 20 years of marketing expertise in just 10 minutes! Learn how understanding your client's customer is key to crafting irresistible offers that drive results. Simon breaks down actionable strategies to avoid common pitfalls, like making customers feel wrong, and offers tips to automate, convert, and dominate your industry.

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https://automateconvert.com/

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Timestamps

00:00:00 - Introduction

00:01:03 - Understanding Your Client's Client

00:02:27 - The Spectrum of Customer Awareness

00:03:41 - Emotional Content in Marketing

00:04:12 - Micro-Commitment and Lead Magnets

00:05:48 - Creating Compelling Offers

00:07:32 - Specificity in Offer Creation

00:09:08 - Risk Reversal and Guarantees