Results Based Marketing

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/

In this episode of the Results-Based Marketing Podcast, host Simeon Cryer discusses the critical mistakes advertisers often make that can lead to significant financial losses. He emphasizes the importance of writing ads at an accessible comprehension level and warns against making marketing efforts too self-centered. Simeon highlights the consequences of poorly directed ads, such as leading potential customers to 404 error pages, which not only frustrates users but also redirects advertising dollars to competitors.

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www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

00:00:00 - Introduction

00:01:02 - 10 Fatal Mistakes in Advertising

00:01:13 - 404 Errors and Missed Opportunities

00:02:06 - The Importance of Targeting and Expertise

00:03:00 - Understanding Your Market and Messaging

00:04:33 - The Call to Action: Clarity is Key

00:05:56 - Creative Elements: Avoiding Cheesy Stock Images

00:06:59 - The Buyer’s Perspective: It’s Not About You

00:07:42 - Testing and Measuring for Success

00:08:24 - Course Correction: Solving Roadblocks

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/

In this episode of the Results Based Marketing Podcast, host Simeon Cryer dives into the critical factors that can influence the performance of Facebook ads. He emphasizes the importance of understanding audience motivation, highlighting that people are often more driven to avoid pain than to seek pleasure. By framing advertising within a problem-solution context, marketers can better connect with their target audience. Simeon explains why Facebook is a preferred platform for advertising compared to LinkedIn, likening effective marketing to fishing with the right bait at the right time and place.

The episode features a unique segment where Simeon takes on real-time business profiles submitted by listeners, offering immediate audit and recommendations. This week, he focuses on Sharon Bennett, an RTO owner specializing in leadership and professional development.

Follow Simeon:

www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

00:00:00 - Introduction

00:00:31 - Welcome to Results-Based Marketing Podcast

00:00:52 - Simeon Cryer and Automate Convert

00:01:03 - Episode Overview: Business Profile Audit

00:01:23 - Business Profile: Sharon Bennett's RTO

00:01:55 - Current Marketing and Sales Process

00:02:27 - Pain Points and Challenges

00:03:52 - Desired Outcomes and Initial Recommendations

00:04:02 - Target Audience and Platform Strategy

00:04:55 - Scraping LinkedIn for Leads

00:05:28 - Understanding Motivations and Pain Points

00:05:59 - Fishing Analogy for Marketing

00:06:20 - Crafting Effective Ad Messaging

00:06:51 - Leveraging Job Market Data

00:07:24 - Imagery and Creative Strategy for Ads

00:08:07 - Understanding the Perfect Student

00:09:00 - Incorporating Client Feedback

00:09:53 - Creating Compelling Offers

00:10:14 - CTA

00:10:45 - Social Media Links

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/

In this episode of the Results-Based Marketing Podcast, host Simeon Cryer dives into the transformative impact of AI on the marketing industry, sharing insights from his recent experience at HubSpot's Inbound event. He discusses how AI can automate up to 50% of daily marketing tasks, highlighting innovative tools such as Claude, Haygen, Runway, and Agents AI, which allow marketers to hire virtual assistants for various tasks. Simeon emphasizes the importance of adapting to these technological advancements to stay competitive and profitable in business.

Follow Simeon:

www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

00:00:00 - Introduction

00:00:36 - Welcome and Overview by Simeon Cryer

00:00:57 - Reacting to New Marketing Videos

00:01:21 - Insights from Inbound by HubSpot

00:01:34 - The Rise of AI in Marketing

00:01:47 - AI Tools for Automating Tasks

00:01:58 - The Cost of Missed Calls and AI Solutions

00:02:19 - Embracing AI for Competitive Advantage

00:02:47 - The Importance of Valuable Content

00:02:57 - Human vs. AI-Generated Content

00:03:09 - Using AI for Creative Inspiration

00:03:30 - Prompting AI for Copywriting

00:04:01 - AI as a Junior Copywriter

00:04:34 - Selling Emotions, Not Products

00:05:18 - Branding Secrets: Avoid Primary Colors

00:06:01 - Examples of Luxury Color Palettes

00:06:35 - Special Offer for Business Owners

00:06:54 - United Airlines Lifetime Flying Pass

00:07:51 - Traveling and Culinary Experiences

00:08:32 - Gaming the System with Airline Points

00:09:00 - Success with Facebook Ads in 2024

00:09:52 - Five Words to Never Say in Marketing

00:10:16 - Using Names Instead of Generic Terms

00:10:48 - CTA

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/

In this episode of the Results Based Marketing Podcast, host Simeon Cryer discusses the critical factors that influence your ability to convert prospects into paying clients. He emphasizes the importance of having a well-defined offer, questioning whether it is truly irresistible or just a hard-to-resist option. Simeon also highlights the necessity of targeting the right audience on the appropriate platforms, using the example of tradespeople and their social media habits. Throughout the episode, he shares insights and strategies that have helped clients generate substantial revenue, aiming to equip listeners with the tools to automate, convert, and dominate their industries.

Follow Simeon:

www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

00:00:00 - Introduction

00:01:03 - The Importance of Your Offer

00:02:39 - Targeting Your Audience Effectively

00:04:56 - Crafting Compelling Copy

00:06:41 - Evaluating Your Sales Process

00:08:06 - The Role of Advertising in Conversions

00:09:30 - Analyzing Conversion Issues

00:11:37 - Next Steps

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/

In this episode of the Results-Based Marketing Podcast, host Simeon Cryer discusses the crucial role of website design and conversion-based copywriting in successful digital marketing. He highlights the importance of having a professional and appealing website, especially as potential clients will often research your business online before engaging. Simeon shares three key strategies to improve website performance and enhance user experience. He also showcases a recently created landing page for a client, providing insights into effective conversion components that resonate with audiences and drive business success.

Follow Simeon:

www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

00:00:00 - Introduction

00:01:02 - Understanding Conversion-Based Copywriting

00:02:16 - Positioning Against Competitors

00:03:30 - Importance of Social Proof

00:04:03 - Creating Effective Landing Pages

00:05:40 - Resonating with Client Pain Points

00:06:45 - The Value of Automation in Follow-Up

00:08:31 - Crafting Your Unique Offer

00:09:56 - Understanding Customer Awareness Levels

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/

In this episode of the Results Based Marketing Podcast, host Simeon Cryer shares essential strategies for creating high-converting webinars, particularly for high-ticket items. He emphasizes the importance of conducting at least 10 live webinars to capture the energy and engagement that comes from a live audience. Simeon discusses the significance of making a bold claim and maintaining focus on a single, compelling offer to avoid diluting the message. He also reveals how he generated $60,000 in a day and over a million dollars in 60 days by applying these strategies.

Follow Simeon:

www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

00:00:00 - Introduction

00:00:51 - Welcome to Results-Based Marketing Podcast

00:01:23 - Critical Success Factors for High Converting Webinars

00:01:44 - The One Big Thing

00:02:38 - Structuring Your Webinar Intro

00:03:19 - Engaging Your Audience

00:04:02 - Setting the Pace and Tone

00:05:04 - The Energy of Live Webinars

00:05:46 - Authenticity and Engagement

00:05:57 - The Hook: Keeping People to the End

00:07:00 - Special Offers and Scarcity

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/

In this episode of the Results-Based Marketing Podcast, host Simeon Cryer explores the effectiveness of webinars as a marketing tool for businesses. Contrary to the belief that webinars are outdated, Simeon emphasizes their power and the importance of analyzing performance metrics to ensure success. He discusses key elements that make a webinar compelling and shares insights from case studies with clients who have generated substantial revenue through strategic webinar use.

Follow Simeon:

www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

00:00:00 - Introduction

00:01:02 - 00:01:23: Is a Webinar Right for Your Business?

00:01:23 - 00:01:55: Benefits of One-to-Many Communication

00:01:55 - 00:02:26: Webinar Duration and Effectiveness

00:02:26 - 00:03:08: High-Ticket Sales via Webinars

00:03:08 - 00:03:50: Qualified Conversations for High-Ticket Items

00:03:50 - 00:04:12: Case Study: Webinar Conversion Issues

00:04:12 - 00:04:54: Creative Solutions for Webinar Registration

00:04:54 - 00:05:15: Beware of Outlandish Promises

00:05:15 - 00:05:47: Invitation for Business Owners

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/

In this episode of the Results-Based Marketing Podcast, host Simeon Cryer dives into the world of marketing strategies and their effectiveness. He begins by addressing the skepticism surrounding SEO, labeling a significant portion of SEO agencies as scams that rely on outdated methods. Simeon then introduces a powerful marketing concept: the connection between happiness and spending, citing how environments like department stores and casinos leverage this insight to boost consumer spending. Throughout the episode, listeners can expect raw, unfiltered commentary as Simeon reacts to various online content, sharing valuable insights from his extensive experience in helping clients generate significant revenue through innovative marketing tactics.

Follow Simeon:

www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

00:00:00 - Introduction

00:01:04 - Real-Time Reactions to Online Content

00:01:48 - Cold Outreach for Personal Trainers

00:03:04 - The Power of Irresistible Offers

00:04:38 - The Most Profitable Marketing Trick

00:05:08 - The Psychology of Watch Ads

00:06:55 - Is SEO Dead?

00:09:19 - Sales Tactics That Generate Revenue

00:12:04 - The Assumed Close Technique

00:13:01 - Critique of LinkedIn Culture

Sick of ‘One-Trick’ Digital Marketing Providers? Fill Your Pipeline With High-Quality Clients, book a call with us today: https://automateconvert.com/book-a-call/

In this episode of the Results-Based Marketing Podcast, host Simeon Cryer dives into the controversial and often misunderstood world of cold email and organic automated LinkedIn outreach. He emphasizes the importance of having the right marketing strategies that resonate with your target audience, particularly tradespeople who may not be active on platforms like LinkedIn. Simeon discusses the nuances of using automation within the bounds of terms of service, highlighting that while certain practices may not be illegal, they can be frowned upon by platforms. Listeners will learn how to send up to 10,000 emails a day legally for B2B conversations and gain insights into effective lead generation and nurturing tactics. If you're looking to automate and dominate your industry, this episode is packed with valuable strategies that can give you a significant edge in your marketing efforts.

Follow Simeon:

www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

Timestamps:

00:00:00 - Introduction

00:01:14 - Exploring Cold Email and LinkedIn Outreach

00:02:06 - Understanding the Gray Areas

00:03:10 - Cost Comparison of Strategies

00:04:24 - Scaling Email Outreach

00:05:50 - Response Rates and Target Market

00:07:37 - Creative Campaign Strategies

00:08:42 - Using LinkedIn as a Database

00:09:44 - Optimizing Customer Journey

00:10:26 - Measuring Campaign Success

00:11:08 - Choosing Between LinkedIn and Cold Email

In this episode Simeon dives into the crucial topic of how to effectively get people to buy from you. He emphasises the importance of breaking down high-priced products into manageable payment plans to encourage immediate decision-making, the power of limited-time offers, such as Black Friday or year-end sales, and highlights how first impressions significantly influence consumer behaviour. Make sure to have your notes out, there are some seriously valuable lessons to be learnt through this episode!

Learn more about Automate Convert:

https://automateconvert.com/

Follow Simeon:

www.youtube.com/@simeonjcryer

www.linkedin.com/in/simeonjohncryer/?originalSubdomain=au

Timestamps:

[00:00:00] Intro.

[00:01:13] How to get people to buy.

[00:05:35] Recency effect in marketing.

[00:06:48] Creating urgency in offers.

[00:09:33] Compelling offers and urgency.