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In this episode of the Results-Based Marketing Podcast, host Simeon Cryer discusses the critical mistakes advertisers often make that can lead to significant financial losses. He emphasizes the importance of writing ads at an accessible comprehension level and warns against making marketing efforts too self-centered. Simeon highlights the consequences of poorly directed ads, such as leading potential customers to 404 error pages, which not only frustrates users but also redirects advertising dollars to competitors.

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Timestamps:

00:00:00 - Introduction

00:01:02 - 10 Fatal Mistakes in Advertising

00:01:13 - 404 Errors and Missed Opportunities

00:02:06 - The Importance of Targeting and Expertise

00:03:00 - Understanding Your Market and Messaging

00:04:33 - The Call to Action: Clarity is Key

00:05:56 - Creative Elements: Avoiding Cheesy Stock Images

00:06:59 - The Buyer’s Perspective: It’s Not About You

00:07:42 - Testing and Measuring for Success

00:08:24 - Course Correction: Solving Roadblocks