In this episode Simeon dives into the crucial topic of how to effectively get people to buy from you. He emphasises the importance of breaking down high-priced products into manageable payment plans to encourage immediate decision-making, the power of limited-time offers, such as Black Friday or year-end sales, and highlights how first impressions significantly influence consumer behaviour. Make sure to have your notes out, there are some seriously valuable lessons to be learnt through this episode!

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Timestamps:

[00:00:00] Intro.

[00:01:13] How to get people to buy.

[00:05:35] Recency effect in marketing.

[00:06:48] Creating urgency in offers.

[00:09:33] Compelling offers and urgency.