Unearth Your Herd is the marketing podcast for Australian small business owners. In this episode, we'll go through content marketing overall, covering the definition of content marketing and some examples. Then we'll look at three of the most important things to consider and incorporate while designing and running a content marketing program for your business. Join Ellie from Hiatus Studios, as she teaches you how to spark meaningful conversations, and how to identify and share the unique and beautiful parts of yourself and your business, to grow and nurture your own community, your herd.