In this episode I’m conquering the false beliefs of not knowing what to talk about, not feeling like an expert, or feeling like you have nothing exciting to talk about. Creating engaging social media posts starts with a good story. I review the basics of storytelling in marketing, the hero’s journey, and how to create an engaging content marketing plan. We get real, talk about the meaning of being vulnerable and how to use your stories in real transparency in your online marketing and social media.