The Content Toolbox

Anyone who has tried to run Facebook ads knows all of its horrors — expensive costs, rejected campaigns, and the scariest of them all: banned accounts. Yikes. Most of the “beginners guide” and “step-by-step tutorial” videos online don’t tell you how to avoid these, either. So today I'll share with you the strategy that my agency uses to run Facebook ads for local businesses, complete with all the dos and don'ts.

Your business has been invited to sponsor an event in your area. You have the means but how do you know if you're getting a sweet deal? Today's episode is all about (you guessed it) SPONSORSHIPS!

Social media promotion is important for a business in the digital age. But one thing marketers often forget is that most of our customers just search for products and services on Google. Getting on top of that search result is a whole 'nother ball game but as always, I got you!

Back then, I was afraid to even charge $20 per hour. These days, I charge on average about $300 per hour. In this episode, we'll talk all about PRICING -- the factors to consider in pricing your products and services and how prices affect customers' decision-making.

It is no secret that managing a relationship can be difficult while running a business. And I learned it the hard way. 

The most amazing product in the world still wouldn't sell if no one has even heard about it. Lead generation is all about the KNOW, LIKE, AND TRUST FACTOR. In this episode I'll share the online lead generation techniques that I personally use for my business.

Successful entrepreneurs aren’t born—they’re made. But while there is no magic formula for being a successful entrepreneur, possessing certain entrepreneurial traits definitely help.

You know your marketing campaign is successful when the metrics show you exactly what you expected to see. And one way to measure this is by tracking how your customers behave and where they are coming from. Today, we'll talk about how to do just that—using UTM tracking.

You're finally ready to grow your business and get more leads. You want to launch that awesome online campaign and know that you're going to need an awesome digital marketing team to help you with it. The question is, should you hire an in-house team or partner with an agency? In this video, we'll discuss the pros and cons of each and what they can do for your business.

Gamification in digital marketing is one of the best tools you could use for social media! It's a great way to engage your audience and have them associate your brand with joy. This week, we're talking about the benefits, best practices, and some examples of gamification in digital marketing!