The Content Toolbox

When offering services as an agency, you have to be an expert in what your customers need. In today’s world that has to include digital marketing. Starting a digital marketing agency takes time. I’m going to share with you how I started my own agency, how I adapted as I grew, and a few key things that you should focus on when starting your own content marketing agency.

Closing high-paying deals aren’t easy. Digital marketers always need to upskill, reskill, or expand their business in order to stay on top of their game. Most of us turn to certifications in order to stand out in the competitive and ever-changing world of digital marketing. “What programs do I need?” “What courses should I start with?” We’ll talk all about those in this episode.

As a business owner in the digital world, I regularly find myself at my wit's end trying to come up with promotional content ideas. Whether it is for social media - Instagram, YouTube, Facebook, or even your blog - it is important to keep your customers engaged so let me help you by sharing my secrets!

COVID has changed the future of marketing. Businesses scrambling to find new ways to sell gave us plenty of new marketing tactics. Are they worth trying out? Is this permanent or temporary? In this episode, I share my thoughts and analysis to help you navigate the rest of 2021 and beyond.

Happy 100th! I am celebrating by looking back at our content marketing strategy as a whole, including our podcast strategy for The Content Toolbox (so meta, right?).

I share podcasting advice, from my worst mistakes to the greatest lessons that I've learned. I also lay out my plans and goals for the future and how I am going to relaunch, keeping in mind the lessons that I've learned from publishing 100 podcast episodes for over a year.

I am super excited to share with you how increased my page views by a whooping 372.52%! Ultimately, our goal is to get our business to rank on the top of Google search results and the best way to do that is through... BLOGGING. So we're going to dive deep into the hows and the whys of optimizing your website to grow your business.

I seriously cannot count the times that I've talked about lashes in this podcast. So I finally brought my #1 lash girl, Martha Chopko, to The Content Toolbox!

She spills the secrets to her successful beauty business, how she learned from failures, and her journey to building her very own beauty academy.

Today I'm sharing the content marketing plan that I personally use for my digital marketing business. Whether you are a full-time content creator who wants to develop your brand or a small business owner who wants to use some social media juju to promote your product, creating a content strategy will make content creation a walk in the park.

"What is your greatest strength and weakness?" is a common job interview question that, when you know how to answer, highlights how different you are from your competitors. But as business owners, we don't often have someone to ask us such questions to reflect on. Our guest Jason Lam shares tips on how to discover your biggest strength and be the successful entrepreneur of your dreams.

One huge blogger dilemma is choosing whether to:

1. write about already popular blog topics, which — if they're already popular — are hard to compete with
2. write about super niche topics that may not have enough searches to be profitable

So in this episode, I share with you my SEO content research strategy to come up with blog ideas that make money.