The Content Toolbox

What sets your business apart from your competitors? This is one of the first questions you'll have to answer once you start working on that business idea of yours. And more often than not, those who embrace their competitive advantage are able to thrive even in the most oversaturated markets. Find out how I did it for my business in this episode!

I tried Design Pickle, Penji, and Flocksy so you don't have to.

In this video, I'll share my honest thoughts about these subscription-based graphic design companies and some tips on how to successfully work with their designers.

I'm hitting pause on all things business for this week's episode because I FOUND MY BIOLOGICAL DAD! Around three years ago, I took a test on Ancestry DNA and here's what happened since then.

People tend to imitate what other people do, especially the things that yield positive results. This is what client testimonials are for. It is the ultimate social proof that your business needs to convert potential customers into returning customers. In this episode, I'll share some tips on how to get killer testimonials, questions to ask, and how to use them.

To many business owners, niching down means missing out on potential sales. And yet we've all heard the words "In trying to serve everybody, you end up serving nobody." In this episode, I'll share with you the why's and the how's of establishing your niche.

When potential customers go online in search of answers to their problem, you have to make it so that your product is the answer. By teaching your customers rather than just selling to them, you're able to reach a larger audience. We'll discuss how to do it in this episode.

Today we'll demystify all these confusing digital marketing terms to know which strategy would work best to promote your business. And I'll provide use case examples, of course!

When a business doesn't quite work as well as it should, entrepreneurs are faced with a dilemma. Wait for the current strategy to hopefully work, or recognize that a change is necessary. This year, I bit the bullet and implemented some changes in my business. Find out what I did in this episode!

Not automating your business process does nothing but waste your precious time. Especially when you're running a small business, every minute is valuable. In this episode, I'll share how to make your workflow simpler and more efficient using my favorite automation tools.

My digital agency went from an office setup to a work-from-home setup a few years ago. When done right, you have a happy and efficient team working from anywhere in the world. When done wrong though, it is a TOTAL DISASTER. In this episode, I'm going to share with you the mistakes that I made (and that you need to avoid) in managing a remote team.