<p>When potential customers go online in search of answers to their problem, you have to make it so that your product is the answer. By teaching your customers rather than just selling to them, you're able to reach a larger audience. We'll discuss how to do it in this episode.</p>

When potential customers go online in search of answers to their problem, you have to make it so that your product is the answer. By teaching your customers rather than just selling to them, you're able to reach a larger audience. We'll discuss how to do it in this episode.

119 - Educational Content Marketing Using the "Online School" Model

I ran marketing departments in corporate America for 10 years and then ran a digital agency for over another 10 years so I know the roadmap to online success and that formula always includes producing content to share your message from your marketing message to sales and delivery. I'm Jennifer Neal and this is The Content Toolbox. I believe the secret to finding and creating raving fans online is through you. In building relationships through stories that share who you really are. Create genuine crazy raving fans that keep begging you to take their money. On this podcast we'll be talking strategies, tactics, tips and more with myself and other industry experts. So buckle up and start your engines because it's go time!

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119 - Educational Content Marketing Using the "Online School" Model

119 - Educational Content Marketing Using the "Online School" Model