The Content Toolbox

Stephanie Hill-Manuel is back on the hot seat as I help her step up her digital marketing game for 2021. We dive deep into her coaching business, figuring out what works in her current marketing strategy: project management, content creation and targeting. We also developed a more efficient system for the future: improving messaging, repurposing content, and utilizing the power of SEO.

I used to think that I need to be creating content for social media 24/7 in order to drive traffic to my website. That is insane, right? As a newbie entrepreneur, I was guilty of overcomplicating things. The good news is, I figured out the best content creation strategy for monetization. It is all just about repurposing content after all. Join me as I share my content repurposing workflow, tips and examples in today's episode.

Stephanie Hill-Manuel is put on the hot seat as I help her step up her digital marketing game for 2021. We dive deep into her coaching business, figuring out what works in her current marketing strategy: project management, content creation and targeting. We also developed a more efficient system for the future: improving messaging, repurposing content, and utilizing the power of SEO.

Back when I was starting out with this content creation business, I only had the simplest idea on how to create great content. Now that I have a clear-cut strategy, I can confidently say that I have been putting out quality content after another and I’m going to share all the tips on how you can do it too!

In this episode, we learn about neuroscience, a.k.a. sales hacks to hit the "buy button" in your customers' brains. I nerded out with Victoria Vela on sales psychology, subliminal messaging, and subconscious marketing techniques to help increase conversions.

As some of you already know, I ran a digital marketing agency for 10+ years. And while I can only hope to be the wise Master Yoda of online content marketing, I’m going to share with you the key tips to creating great content that I wish I knew before I started my business.

Turn your podcast into a successful business with the help of Ron Cool and Cory Carter, the geniuses behind Hindsight HacKing™ Podcast. They share expert advice - from their business model to the ways they monetize a podcast.

In this episode, I'm sharing with you some social media content tips to create a foolproof marketing strategy. This is the actual step-by-step process that I use (and will continue to use for 2021) to generate leads for my business. Plus, a downloadable content marketing strategy template to help your business as well!

Are you struggling with your social media content strategy? Learn how to take the stress out of social media marketing and break it down into bite-size chunks. Sue Koch, social media marketing expert, joins Jenn on the latest episode of The Content Toolbox to explain how you can achieve your social media marketing goals. Just understanding social media marketing and the importance of social media in our life isn’t enough to turn clicks into sales, which is why Sue gives concrete social media content examples you can use as inspiration and a realistic framework that you can fit into your life.

The advantages of creating consistent content are a compounding effect. But sticking to that routine requires having a process to follow and steps to utilize content repurposing. I share 10 simple steps to follow that will keep your content marketing efforts on track.