The Content Toolbox

Do you know the best digital marketing trends to follow for your manufacturing company? I sat down with Justin Stephens to talk about manufacturing marketing ideas and how to do digital marketing for industrial products.

Just because you manufacture a real product doesn’t mean you don’t need digital marketing! More than ever, digital marketing for manufacturers is important and can bring you way more customers than before.

What are the elements of a great story? If you think back to your favorite stories, they all have similar elements: a hero, a guide, a conflict, a resolution. The same should be in the stories you tell in your marketing. The key to great content is a great story and with these examples and techniques of storytelling marketing, you’ll help your customer along their journey.

One of the most important things in business is how we engage with our customers. A big part of that these days is done with automation. I’ve noticed many business owners – myself included, actually – fall into the common trap of not putting enough into their marketing automation. Here’s how marketing automation can revamp your business in the new year and bring you even more customers.

We all want more traffic but knowing how to generate that traffic can be confusing. Do you put out more ads? Where do you focus those ads? What if you could drive organic traffic directly to your site by becoming an authority in the space? Bloggers know how to drive traffic to their sites and there’s a reason it works: the content is great and it answers questions people have. By tapping into this hidden audience, you can increase your revenue and boost your sales.

Merry Christmas! Today’s guest expert, dubbed by Forbes.com as the “Best CEO Ever”, is none other than Santa Claus himself.

He shares tips on running a successful business, from the importance of developing an entrepreneurial mindset to the creative ways to overcome business challenges.

In this ultimate home makeover, I transform a room into a recording studio for my podcast and videos. I share a step by step tutorial on how I shoot and record every episode at home in 2020 – design ideas on how to set up a home office, the best beginner podcasting gear, and how I set up all my equipment.

Guest expert Justin Stephens returns to The Content Toolbox to talk about content marketing to sell not only to consumers but also to businesses. 

We discuss the similarities and differences in B2B and B2C marketing and Justin shares the secrets to a winning B2B and B2C marketing strategy.

A good business story is engaging. A better business story is persuasive. A great business story is one that is so compelling that it gives your customers all the reasons to buy from you.

In this episode, I will teach you how to develop your personal stories into brand stories, and turn them into quality content for your business.

Guest expert Cheri Yazzie shares her own entrepreneurial values attitudes and motivation. Staying motivated as an entrepreneur has many different facets – both internal and external factors can have an affect on our happiness. Cheri shares her entrepreneurial journey with wins and lessons and her own pursuit of happiness in her business model. She has cracked the key on how to combine passion with entrepreneurship and be happy AF. 

What is digital storytelling and what are some examples of using it in business? Storytelling techniques are the same whether you’re talking about yourself or your brand. The key is to use storytelling in your marketing, while relating to your customers and prospects through story. I share my 6 steps guaranteed to help you craft stories for your business and examples of brand storytelling and marketing storytelling.