The Content Toolbox

Speaking with guest Michael Ruiz “The Robin Hood of Real Estate and Foreclosures.” Michael shares how he automates his real estate business and tips and tricks on lead generation and an automated follow up system. We share some ways that Michael is leveraging his time and knowledge using digital marketing strategies and using an alter ego to put a personal touch on marketing automation systems.

What is a mastermind exactly and why do you want to be part of a mastermind group? I share some business coaching and advise that came out of a recent mastermind meeting I attended. We shared things that were working, where we needed help and a little bit of tough love. As an entrepreneur it’s important to maintain the right mindset – and sometimes that comes from something as simple as a small mastermind. Not a part of a mastermind group? It might be time to find some people. 😊

An exciting interview with Steve Werner where we talk about everything from selling from stage and transitioning from live events to selling online with a phone funnel. We review email marketing strategies and sticking to the basics with creating noise online and driving traffic to a phone call. Steve shares his journey from live events to selling online - but all with purpose and connection, plus a fantastic story about failure and jumping back from it. 

As digital marketers we’re really great at selling things – but struggle with getting traffic to our website. I talk about the Entrepreneurial 4 letter word – BLOG. The truth is bloggers are really good with sending organic traffic to websites but aren’t great at monetizing. I talk about how we can bridge the gap and use blogging strategies to help send organic traffic to our websites and offers.

Celebrating 50 Episodes of our Podcast and Content Marketing Strategies that we’ve used along the way. Tables are turned when Jenn becomes the interviewee and reveals the podcast marketing techniques and content marketing examples that we’ve been using. We dive into podcast content ideas and share storytelling strategies, and talk about the viral content strategy where you can use your own storytelling skills with content repurposing to create a viral content marketing effect to increase website traffic.

Marketing automation for small business is absolutely essential, but can sometimes feel a bit cumbersome. I talk about the importance of follow up and making sure no cold lead gets dropped – using automated emails and other follow up automations can help you feel more human while performing like a super human. I share some standard marketing automation examples and strategies, and also a fun illustrative example from a recent Formula 1 race, where automation caused the points winner to lose and the underdog to win. It’s automation for the win!

We go behind the scenes to our message map we’re setting up for our email marketing plan as a follow up nurture sequence for our new survey participants. I share the lead nurture strategy and email campaigns and how we’re segmenting out audience the examples of lead nurture best practices we’re using to target the message to the audience. We’re building out the process map we’ll be using to create the marketing automation that will run this follow up sequence.

How I got hooked by two different storytelling marketing masters in one day – mastering the art of storytelling in business. 

Storytelling as a business tool is so often overlooked or ignored, yet mastering the art of storytelling marketing is absolutely essential. I share here the story of how I was hooked by two masterful storytellers in the same day and happily bought their products. And, a few storytelling techniques you can start using for yourself right away.

The Content Toolbox is all about Repurposing

Today Jenn's going to practice what she preaches & show you the importance of repurposing. What's she going to repurpose? Some amazing guest speakers that showed up live at our event, The Smarter Content Formula: Storytelling. So join Jenn Neal, Kathryn Jones, Holly Homer & Laurie Turk as they take one question at a time and round robin answer that with their experience and genius.

Jenn Neal shares her Content Marketing Formula.

Jenn has taken some cool framework structures and put together a way to remember Content Marketing, unlike any you’ve seen before and promises it’s going to stick with you. You’re going to be able to figure out exactly where you are and what you need to do with next steps.