The Content Toolbox

Jenn talks about a great book called The Tribe Book today and the concepts in it. As an experienced marketer and entrepreneur, she understands the importance of building community. But many people are stuck in the details of building their community. 

We’ve all got behavior patterns and interaction tendencies. Some of us are more introverted than others. And some need to be with people all the time. 

No matter whee your strengths lie, you need community just like everyone else. Before you can build your community and lead, you’ve got to find your tribe. 

In this episode, Jenn talks leadership qualities, developing great relationships, and creating community as part of your business offering. Join us as we discover what makes us unique and how to use that in business to our advantage. 

In this episode of "The Content Toolbox," Brooke Evans shares her no-fail method on how to sell high ticket online services that can be used no matter your level of sales experience. After going from closing one sale in 14 to six figures just from sales, Brooke knows the secret formula to connecting with your customers and building a high ticket sales funnel. She shares her secrets to selling, her pricing strategy for services, and how to get high ticket clients in today's online world.

Selecting the right CRM software for your small business can be a daunting task, and one I get asked all the time. I’ve been experimenting for years with different CRM software and I share CRM software examples in this episode, along with how and why I have made decisions through the years to change CRM software systems.

I review what CRM software is and what CRM stands for, how to use CRM software for small business, and email marketing and follow up systems incorporated into the CRM software – along with how I compare email stats and use declining email open rates to help make a CRM software decision.

Crafting the perfect marketing messaging can be a difficult thing to approach. We discuss b2b marketing strategies and share an amazing example using customer journey mapping techniques.

We dive into really documenting the customer experience and then understanding language structures and hidden linguistics meanings in an exciting new method to craft an effective marketing message based on the customer journey and experience you want them to have.

The digital world is getting very crowded – let’s face it, these days anyone with a computer can pretend to be an expert and market themselves online. So how is your content going to stand out?

I look at digital marketing trends and compare online and offline marketing tactics, specifically in 2020 and beyond. One of the keys to help you stand out is going to be physical marketing, or including offline marketing use of your content. Join me as I discuss the trends I’m seeing for branded content in this new world of marketing both online and offline.

Finding your dream customer and using segmentation marketing to reach them is a key strategy that will save you time and money and help to increase your conversions. Understanding who is your target market and how to attract those customers can be tricky.

Guest expert and Facebook Ads expert Lisanne Murphy shares her strategies for identifying your target market, and understanding their buying psychology then using that to create marketing segments. Becoming a “customer manager” will drive dream traffic to your offer – and we discuss how to test your market segmentation targeting and positioning using Facebook Ads.

Content repurposing – let’s take a look at how to repurpose your content on social media. I look back at traditional marketing vs digital marketing and compare some of the tactics – and how some of the advantages of traditional marketing can be used as effective digital marketing strategies today.

Most importantly – if you’re going to be producing great content make sure that you’re taking advantage of content repurposing and getting maximum exposure from your efforts. This is dusting off an old guide I had from 7 years ago, and repurposing to fit content marketing and digital marketing needs for today.

Knowing your customer needs and wants can be a key to a successful business that can will scale. My guest expert today Geeta Nadkarni reveals her unique technique to identify ideal client needs and wants - and how it all starts with identifying and overcoming your own limiting beliefs.

She shares her own entrepreneurial experience of how she wanted to stop trading time for money and scale her business while avoiding more entrepreneurial burnout - and how that journey started with digging deep into her own subconscious programming to identify and clear her limiting beliefs. Then she simply shared that experience and her ideal customers started to find her.

Personal Branding Strategy & Examples / In this episode I share with you my commitment to purple as my personal brand and the strategies that I’ve used in the past to build my personal brand.

I share how you can develop your own personal branding strategy and take a look at the strategies used by other key influencers in the digital marketing space through branding examples.

Branding yourself is key if you’re growing a business online – because when your ideal customer searches for you, you want to have instant authority and recognition – and that comes from a strong personal brand identity.

Email nurture campaign – welcome email series – nurture sequence emails. However you say it, lead nurturing is super important. Guest expert Yara Golden joins me as we dive deep on defining who it is you’re talking to and understanding communicating with your ideal customer, then how to tell them a story through an onboarding email series and in your brand messaging.