The Content Toolbox

Promotional offers for your online selling – should you cut prices or increase value? I review some perspectives from other online professionals and discuss how to add value to your customers and increasing perceived value.

While we as entrepreneurs are used to a self-quarantine, we also crave that social connection. And during a time of social distancing and crisis, we found a way to work together to provide support, accountability and content creation ideas. Cheers! It’s virtual happy hour!

Tara Bryan has spent the past 20 years teaching other people how to share their expertise with the world. In this episode of The Content Toolbox, we’ll share with you how to develop an online course that will take your students on a learning journey to success. We’ll talk about the do’s and don’ts of online learning, online course ideas, practical tips for getting started, and the biggest hurdles Tara steers her clients around. This episode is your essential primer on instructional design for e-learning.

Mark Stern talks about his journey as an entrepreneur how his custom boxes have been a game changer for him. Then we dive into the lessons he’s learned, how he’s applied a corporate skillset to the virtual world, and the advice he has for anyone thinking about doing the same. Don’t miss this episode – it’s full of great information about how to run a virtual business without ignoring the physical and even has some advice for corporations currently moving into the digital realm.

I talk about a recent networking trip and talks about how sometimes, letting go is the best thing you can do. I also dive into how you can float to success instead of fighting your way to the top!

Insurance entrepreneur and online sales master Zak Harlow shares his journey from finding his voice and confidence online using social media marketing for business to how he monetizes his Facebook group for 6-figure launches. We discuss lead nurturing strategies that lead to higher sales conversions and how true authenticity online helps to find your tribe. Don’t miss this episode to learn how to have successful 5 and 6 figure launches selling products online for free.

How I learned to use the Law of Attraction principles recently – the realization, the testing, and how you can use this business success secret to renew your entrepreneurial mindset and find your ideal customers.

It took me a while to figure out how the law of attraction actually works as a business owner, but once I did I tested my new superpower out and share the story of how I’m using this new magnet principle to make money online.

Guest expert Holly Homer reveals how she got into business blogging and how she earns money from blogging. Then we dive into Facebook posting strategies and how to tie your content marketing strategy all together by looking at your stats in the numbers bridge. Don’t miss this episode – tips and tactics for any online business!

I dive into content marketing examples and highlight key influencers using a content repurposing specific marketing strategy. I share where to find resources to help you get started, even if it’s just you, or you’re ready to set up an in house team that will save you thousands of dollars each month.

What is the hurdle holding you back from growing your business the way you want? I dive into the most common mistakes small business owners make. So what is it? Worrying about the tactics, the how to, the tools. What is content? How to attract more customers? How to use social media as a marketing tool? What are the best social media tools? I dive into why these are actually the wrong questions to ask and how to actually get your small business in motion.