The Content Toolbox

In this episode I’m conquering the false beliefs of not knowing what to talk about, not feeling like an expert, or feeling like you have nothing exciting to talk about. Creating engaging social media posts starts with a good story. I review the basics of storytelling in marketing, the hero’s journey, and how to create an engaging content marketing plan. We get real, talk about the meaning of being vulnerable and how to use your stories in real transparency in your online marketing and social media.

I take a look at the trends of how sales have happened through the years, from early dusty western towns through the big business boom – and now into our online world. The name of the game now is to create that know, like and trust factor – to create relationships with prospects right from the start, attracting those that will become raving fans of your business. I’m changing the model of my online service business and talk about why I’m starting with a podcast – how I’m creating a YouTube channel, and blog site and creating social content for Facebook, Instagram, LinkedIn, and Pinterest while still only recording two podcast episodes per week. And I talk about the importance of the user experience and how to create the perfect customer journey map that will attract your ideal customer, creating raving fans right from the beginning.

I look back at how I started a business to break the corporate glass ceiling, and follow my 10 year journey as an agency owner. Then how finally finding a business niche with online content creation and re-purposing is shifting me from a leadership role to entrepreneur.