The Content Toolbox

A behind the scenes review of the podcasting equipment I use at home including the shop podcast room and home video studio setup. I review the best podcast beginner equipment setup I started with and how I’ve modified lighting and audio microphone equipment I’m currently using, as well as how I’ve configured it to work in my everyday office.

I share how I set up the equipment – where to stand, how to position my light, how to use my microphone, and step by step tutorial on how I shoot every episode at home. Importantly, I share how I’ve modified the setup to record podcast episodes in 2020 when working from home.

We start the episode talking about the ideal customer profile and how you can attract the right clients and repel the wrong ones by focusing on being real and vulnerable in your origin story – then how to use that brand story to find more customers.

We review how to grow your email list from Facebook groups and how to share those stories on YouTube in a different way. Chantelle shares ideas to attract and keep more customers online, using the CARE method and how important it is to go for your dreams now – stop waiting and start living your life to the fullest right now.

A deep dive into the business mindset and overcoming fear of trying new things. I share the new online event I’m working on and how I developed an entrepreneurial mindset years ago that is still serving to create confidence in developing new marketing strategies for 2020 business growth.

Imee and I take a look back at how we got started in digital marketing, and first making money from home.  Imee shares online business ideas for beginners and a super simple 3 step formula that helps to target and attract your ideal client or customer.

We review examples of legitimate ways to make money and/or start a business online from home, especially for moms. And, Imee shares tips from 5 step framework for generating leads online.

Creativity and innovation lead to bigger ideas and bottom lines in business and entrepreneurship. I dive into a recent source of inspiration and talk about how to use play as an adult in marketing storytelling.

I get deep with talking about creating an emotional bridge to connect with your audience, building up a story bank, and a fun story about how I identified and overcame a personal limiting false belief.

We dive into the attraction marketing formula and talk about how to reverse engineer pulling your ideal avatar or audience right into your list.

We review how podcasting can be an ultimate pull marketing strategy and methods of how you can monetize your podcast efforts. We also discuss methods of how to find your unique voice and how to focus on your transformational journey as part of what makes you unique and attractive to your audience.

Here are ways to increase online traffic – I share my simple 6 step framework of content repurposing. Following this content marketing strategy will help you get the most out of your content and create engaging posts on your blog, YouTube content, social media and more.

As the face of your company, having your team follow this content repurposing system will maximize your b2b content marketing while helping you all work smarter, not harder and will help to increase your awareness, reach, and online impact.

Marketers have a lot of things on their plate. But one thing shouldn’t be overlooked. It’s the power of great content. 

In this episode, Eric and I cover ways to make your content attractive. But we also talk about getting the right type of content. You need different types of content, but not all rolled into one piece. 

We talk a lot about getting to know your audience. How do you open those communication lines with them? It’s all about the way you write. 

I detail my first chargeback experience in this episode. I talk about setting expectations. And I talk about the emotional turmoil of settling things with the customer.

It’s not always easy doing the right thing. But we still have values, even in this crazy world. I dive deep into the issues around the customer being wrong.

I talk with guest expert Justin Stephens about how he uses content marketing delivered one to one for his sales prospecting. We review tips for prospecting methods that work, how to find more customers without being pushy, and lead and sales follow up techniques.