Marketers have a lot of things on their plate. But one thing shouldn’t be overlooked. It’s the power of great content. 

In this episode, Eric and I cover ways to make your content attractive. But we also talk about getting the right type of content. You need different types of content, but not all rolled into one piece. 

We talk a lot about getting to know your audience. How do you open those communication lines with them? It’s all about the way you write.