Finding your dream customer and using segmentation marketing to reach them is a key strategy that will save you time and money and help to increase your conversions. Understanding who is your target market and how to attract those customers can be tricky.

Guest expert and Facebook Ads expert Lisanne Murphy shares her strategies for identifying your target market, and understanding their buying psychology then using that to create marketing segments. Becoming a “customer manager” will drive dream traffic to your offer – and we discuss how to test your market segmentation targeting and positioning using Facebook Ads.