Knowing your customer needs and wants can be a key to a successful business that can will scale. My guest expert today Geeta Nadkarni reveals her unique technique to identify ideal client needs and wants - and how it all starts with identifying and overcoming your own limiting beliefs.

She shares her own entrepreneurial experience of how she wanted to stop trading time for money and scale her business while avoiding more entrepreneurial burnout - and how that journey started with digging deep into her own subconscious programming to identify and clear her limiting beliefs. Then she simply shared that experience and her ideal customers started to find her.