Selecting the right CRM software for your small business can be a daunting task, and one I get asked all the time. I’ve been experimenting for years with different CRM software and I share CRM software examples in this episode, along with how and why I have made decisions through the years to change CRM software systems.

I review what CRM software is and what CRM stands for, how to use CRM software for small business, and email marketing and follow up systems incorporated into the CRM software – along with how I compare email stats and use declining email open rates to help make a CRM software decision.