Marketing automation for small business is absolutely essential, but can sometimes feel a bit cumbersome. I talk about the importance of follow up and making sure no cold lead gets dropped – using automated emails and other follow up automations can help you feel more human while performing like a super human. I share some standard marketing automation examples and strategies, and also a fun illustrative example from a recent Formula 1 race, where automation caused the points winner to lose and the underdog to win. It’s automation for the win!