The Content Toolbox

Guest expert Bill Crane shares his mission of helping to create a thousand new millionaires. He shares his journey from learning to sell at a very early age and honing his skills through real estate and construction. He refers to it as developing a muscle memory for selling. From finding the right people to sell to, where to find them and how to craft high ticket offers, Bill reveals some of his secrets from life experiences and from his book, Generating Clients for Life.

Developing a solid content marketing strategy can be a tough thing to stick to. I’m sharing my top ways to get started reusing your content to drive more traffic to your website. We talk about content repurposing and how to repurpose YouTube and video content, then how to reuse content for your blog. I share some best practices for content repurposing and my top 4 tips for a content repurposing workflow – so that you can create content for your blog and social media without having to work harder.

Happy Thanksgiving! I share some insights I’ve discovered about the power of gratitude and the ways I’m practicing gratitude in my personal life. A lesson I learned from Tony Robbins about the entrepreneurial mindset was a guide to improving my personal relationships – and now I’m looking to share those examples of gratitude in my business. Most important this time of year is to spend time with family and friends and to be grateful for what we have and how we’re giving back – from my heart to yours sharing my thanks to you.

What is inbound marketing and how does it fit into your marketing strategy? We review inbound vs outbound marketing examples and the advantages of inbound marketing. In my opinion traditional methods that digital marketers use are doing it the hard way. I talk about cold, warm and hot traffic and how you can use inbound marketing tactics to save time and money – working smarter and not harder in this online marketing game.

Guest expert Jay Altman shares how he works with high end clients to help them identify the target market for their business and get clear on their marketing positioning. He says it starts with a clear self assessment and understanding the things that are important to you – examples of how these will be important to your audience. He talks about clarifying your messaging and finding your niche all starting from the entrepreneurial mindset – looking in before you look out. And, he shares his exclusive assessment strategy that is the core of every business strategy and marketing messaging.

Two tips on how to be smarter in your content repurposing. I talk through examples of how we are using content repurposing and different ways to repurpose content – and how we use it for social media. I recently discovered 2 tips for content repurposing that are super genius and ways to save massive amounts of time and effort – so sharing those in this episode!

Guest expert and digital agency owner Olga Fomenko shares with us how she helps clients with development and delivery of the entire customer lifecycle. We get really nerdy and talk about project management for digital agencies and what project management tools she uses for the agency and what project management tools she recommends. We also talk about hiring a project manager and her project management certification requirements, as well as her super cool shared project management resource – so if you’re looking to hire a project manager or get some task organization help check this episode out.

I’m often asked how and why I share so many personal stories for business storytelling. I share here examples and storytelling techniques I use to craft a story then the strategy I use to bridge the gap using the power of storytelling and incorporating marketing for business online and on social media. If you’re wondering how to master the art of storytelling for business, pay attention to this simple lesson and follow the steps to become a great story teller and use that to promote your business online and on social media.

Podcast promotion and marketing your podcast can be a tricky road. Guest expert Evans Putman shares his marketing strategy and how he leveraged the guests on his podcast to create a monetization system that created a complete passive income stream. Don’t miss out on these insider tips for growing your podcast and monetizing podcasts in 2020.

Finding good work life balance as an entrepreneur or business owner can be really difficult. It’s often hard to balance family and business and sometimes we forget the importance of creating a healthy mix. But living a balanced life can inspire creativity – and creativity in business is the thing that inspires entrepreneurs. I was inspired from a recent Halloween trip with my family and share how I discovered a new message from embracing a new work life balance. Plus, cute kid Halloween photos!