Guest expert Jay Altman shares how he works with high end clients to help them identify the target market for their business and get clear on their marketing positioning. He says it starts with a clear self assessment and understanding the things that are important to you – examples of how these will be important to your audience. He talks about clarifying your messaging and finding your niche all starting from the entrepreneurial mindset – looking in before you look out. And, he shares his exclusive assessment strategy that is the core of every business strategy and marketing messaging.