<p>What are the elements of a great story? If you think back to your favorite stories, they all have similar elements: a hero, a guide, a conflict, a resolution. The same should be in the stories you tell in your marketing. The key to great content is a great story and with these examples and techniques of storytelling marketing, you’ll help your customer along their journey.</p>

What are the elements of a great story? If you think back to your favorite stories, they all have similar elements: a hero, a guide, a conflict, a resolution. The same should be in the stories you tell in your marketing. The key to great content is a great story and with these examples and techniques of storytelling marketing, you’ll help your customer along their journey.

073 - The Story of Storytelling Marketing and Digital Storytelling

I ran marketing departments in corporate America for 10 years and then ran a digital agency for over another 10 years so I know the roadmap to online success and that formula always includes producing content to share your message from your marketing message to sales and delivery. I'm Jennifer Neal and this is The Content Toolbox. I believe the secret to finding and creating raving fans online is through you. In building relationships through stories that share who you really are. Create genuine crazy raving fans that keep begging you to take their money. On this podcast we'll be talking strategies, tactics, tips and more with myself and other industry experts. So buckle up and start your engines because it's go time!

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073 - The Story of Storytelling Marketing and Digital Storytelling

073 - The Story of Storytelling Marketing and Digital Storytelling