Building Pickleball

003 // Female founded brand. Interviewing Aubri Steele of Civile.


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My guest in this episode was Aubri Steele, founder of Civile. She talks about building her team which consists of people coming from big brands like Hurley and Nike, how being an educator by trade has formed her leadership approach, how her morals and outlook on life align with the brand and the story they want to tell, and founding a company when the world felt unstable. Quitting her job, finding herself after losing her father, and taking that leap.

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Chapters:

01:00 Aubri and Civile

03:15 Biggest learning curve

05:50 Building your team

08:45 Lessons from grief

11:20 Managing your team

14:46 Work life balance

18:30 Partner in life

22:48 How you built your network

32:13 Separating your idea from competition

36:50 Pros wearing the apparel

45:24 Biggest hesitation founding a business

48:12 If not this, what would you be doing

49:30 Failed projects

54:18 What can people expect next?

57:42 What’s a book that changed your life

59:30 Closing

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Civile - Our Story

Everyone agrees, 2020 was an incredibly difficult year. The part I found the most challenging was being a parent amid the divisive sentiments of our country. It felt impossible to stand firmly behind the beliefs on which I was raised. The instructions of our own parents to, “play nicely” seemed distant aspirations, at best. How could we possibly ask this of our children when the world-at-large seemed to be slipping ever so swiftly into a pattern where manners didn’t matter and rigidity of beliefs exacerbated controversy, inappropriate behavior, and a seemingly infectious absence of empathy.

This is not a political statement, this is a reflection of the human experience. As a human race, we seemed to have lost our way. As a parent, this was a heartbreaking glimpse into a future I did not want for my children.

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Subscribe for free on: 

Spotify - https://open.spotify.com/show/5aPtDs5VOnqpbQpF12SLZN 

Apple Podcasts - https://podcasts.apple.com/us/podcast/building-pickleball/id1666931896  

Get in touch via email or Instagram:  

Email: [email protected] 

https://instagram.com/buildingpickleball?igshid=YmMyMTA2M2Y=  

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Building PickleballBy Brian Lim

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