The Collective

#003 - GA4 Reporting Confusion Explained with Workshop Digital's Chris LaRoche, Performance Max Campaigns, Zero-click Content

Listen Later

Our first ever guest, Chris LaRoche, joins the show! Chris is the Head of Small Business Solutions team while also leading paid media efforts at Workshop Digital.


Chris recently published a blog post titled 'Your GA4 Conversions May Not Be Giving Enough Credit to Paid & Organic Channels' and we had to bring him on the show to discuss. Our host Steve is calling this one of the most crucial topics in digital marketing right now that isn't being talked about.


Topics covered:

  1. GA4's Shift and Challenges: GA4's introduction has led to data reporting changes, causing discrepancies and confusion due to features like "Thresholding" and "Reporting Identity".
  2. The Privacy Aspect: Google might be adjusting to the future of online privacy, but these changes bring forth challenges for data-driven businesses.
  3. Communication & Reporting: It's essential to maintain transparent communication with clients about performance metrics, especially with the ongoing debate between 'device-based' vs. 'blended' reporting in GA4.
  4. Evolving Metrics Understanding: As the digital landscape evolves, there's a potential need to transition from centralized reporting to individual platform metrics. This calls for a broader understanding of conversions.
  5. The Value of Personal Branding: In the world of zero-click content, individual branding might be more impactful than direct company branding, emphasizing the importance of relationships and confidence in client retention.
    6. ...more
    View all episodesView all episodes
    Download on the App Store
    The CollectiveBy Trevor Norton & Steve Peron