Hey everyone, I’m excited to be back again with another episode of the Think Bigger Podcast. Coming off an excellent second episode of the show, I’m thrilled to have a guest lined up for this episode who is currently working in the dealership today. And the best part, he’s going to share with you an award winning idea that you’ll be able to use at your dealership.

How awesome is that?!

 

Listen to Episode 003

On Episode 003 of the Think Bigger Podcast, I’m being joined by the Marketing Director for Henderson Chevrolet and Fairway Chevrolet, Chris K. Leslie. Chris and I will talk about his award winning idea for automating his dealership’s email marketing by utilizing his web platform’s RSS feeds, form submissions and a MailChimp account.

Listen to the show or check out the show notes below to discover how you can do the same thing Chris did, today.

Enjoy The Show!

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Big Tip of the Week: Check the Health of Your Local SEO

For the tip of the week, I’m being joined by LDM Regional Sales Executive, Eileen Day, who shows you how you can check the health of  your dealership’s Local SEO by using a simple and free tool called Moz Local.

If you listened to Episode 2 of the Think Bigger Podcast, then you undoubtedly heard guest Danny Dover talk about how Local SEO is more important than ever today. To piggyback on that conversation, here’s what Eileen suggests for you to do so you can get a look at your own local presence online.

* Point your web browser to Moz Local.

* Click or Tap on the Check Listing menu item.

* Start typing in your Dealership’s name, you’ll see suggestions appear as you type.

* Finish typing the name and hit enter, or simply select the correct suggestion.

* Now you’ll see the Listing Report for your dealership and Moz Local will give you a % score for your dealership.

 

 

Ok, so that was the easy part, but what does this score represent?

Well the higher the number the better, and the percentage represents how accurate and complete your dealership’s local information is across the online directory ecosystem.

Why is this important, you ask?

Having a consistent presence across these multiple directory websites is important because it helps establish with Google that you are who you say you are. The more consistent your information, the stronger you’ll appear in the eyes of Google.

So if you look at your Listing Report from Moz Local and you have a score lower than 75% and have multiple incomplete, inconsistent and/or duplicate listings, then there’s definitely some work that needs to be done. But don’t worry, because at least now you know how you look online from a local perspective and have a great place to start to correcting some of the issues that are preventing you from putting your best local foot forward.

It’s important to note that while Moz Local is a good place to get started, it doesn’t give you all the tools you need to implement a comprehensive Local SEO strategy. If you need a hand figuring out what’s going on with your Local SEO, remember that