On episode five of the Think Bigger Podcast I’m being joined by Daniel Kim, Founder and CEO of Orbee, and we’re talking about the state of bot traffic and inefficient digital advertising in the automotive industry and what car dealers can do about it.
Listen to Episode 005
I never met a marketing manager who wasn’t concerned with the quantity of traffic that was being driven to their dealership’s website – and rightfully so. However one area that is sometimes overlooked, is the quality of that web traffic, and how it impacts our KPI’s and goals.
Listen to this episode to discover how you can inspect your website’s traffic to make sure it’s of the best quality.
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Big Tip of the Week: Adding Filters to Google Analytics
For our tip of the week I’m being joined by Brook Barker, Senior Analyst right here at Launch Digital Marketing.
To stick with the theme of prioritizing quality traffic, Brook is going to show you how you can set up various filters in Google Analytics to keep out some of lower quality traffic that you don’t want count in GA.
Follow the step-by-step instructions below to get started.
Setup a Predefined IP Filter in Google Analytics
Follow these steps to create IP filters to exclude traffic from your internal networks (wired & wireless) as well as the networks of your automotive digital marketing partners who regularly visit your website.
* Login to your Google Analytics account.
* Go to the Admin section of GA.
* Under the View section, choose the appropriate view (remember to not place filters in your Raw/All Website Data views).
* Select Filters –> Create New Filter
* Select the Red +Add Filter Button
* Fill in the Following Fields:
* Filter Name : IP Filter
* Filter Type : Predefined
* Select Filter Type : Exclude
* Select Source/Destination : traffic from the IP address
* Select Expression : that are equal to
* Add IP Address to the field
* Click Save
PRO TIP: Don’t know how to find your internal network’s IP address? Simply go to a device that’s connected to the desired wired or wireless network, open a web browser and search Google with the phrase What’s my IP.
Setup a Custom Filter to Block Bot Traffic in Google Analytics
* Follow steps 1-5 above
* Fill in the following fields:
* Filter Name: (descriptive name of traffic you are trying to block)
* Filter Type: Custom
* Select the Exclude Radio Button
* Filter Field: Campaign Source
* Filter Pattern: (name/source of bot traffic you want to exclude: i.e. GAignore)
* Click Save
That’s all there is to it folks. If you haven’t already set up these filters in your Google Analytics, I highly recommend you do so today!
Big Thinker of the Week: Daniel Kim
Daniel Kim is the founder of Orbee, the automotive industry’s first and only independent digital marketing analytics company helping dealerships eliminate waste and optimize spend in their digital marketing campaign. Daniel holds an MBA from the Wharton School of Business and worked with Cox Automotive as a Bain & Company consultant to hel...