On episode seven of the Think Bigger Podcast, I’m being joined by Mark McCarthy, Creative Director at right here at Launch Digital Marketing. Today we’ll be talking about why video makes everything better, and show you how you can implement a video strategy to help tell the story of your dealership.

 

Listen to Episode 007

When it comes to public perception, most people seem to think that all dealerships are the same – and to a certain extent, I can’t argue with that. Usually it takes a person having an actual interaction inside of your dealership that makes them think otherwise. But you don’t have to wait until someone physically enters your dealership to begin making an impact.  With a dedicated video strategy, you can tell your unique story and create positive sentiment for your brand long before a person steps foot in your showroom or service drive. Listen to the interview with Mark to discover how you can get started.

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Big Tip of the Week: Video Tips & Tricks

For today’s Tip of the Week, I’m being joined by Katlin Kreterfield, Senior Video Editor & VFX Artist right here at Launch Digital Marketing. Listen to the show to get Katlin’s video tips including:

* Why you don’t necessarily need fancy equipment.

* How to properly setup your phone to capture quality video.

* Your a tripod is your phone’s best friend.

* Tips for capturing crisp, clear audio.

* Landscape vs. Portrait – how should you hold your phone when shooting video.

During the segment, Katlin and I also talk about a couple of accessories that would help outfit your phone for optimal video performance if you have a few dollars to spare.

This handy Microphone Adapter will let you plug a wired or wireless microphone directly into your iPhone or Android device giving you the ability to capture quality audio while you shoot your video.

If you do plan on using a tripod in your video shoots, check out these handy smartphone tripod mounts. This is an inexpensive way to make sure you’re capturing smooth and steady video.

And finally, if you’re interested in editing your video right from your phone there are plenty of options including Apple’s own iMovie App or if you’re an Android user Cyberlink PowerDirector Video Editor will get the job done.

 

Big Thinker of the Week: Mark McCarthy

If you’ve ever seen any of the video content that we produce at Launch Digital Marketing and Dealer Inspire, then you’ve seen the creativity of Mark McCarthy and our uber-talented production crew first hand. It was awesome being able to sit down with Mark and discuss what you as a car dealer can do to jumpstart your video marketing strategy today.