As promised, just two weeks after releasing our first episode of the Think Bigger Podcast, we’re back with episode two! I’m excited to say we have another jam-packed show full of automotive digital marketing insights and information that you can use today.

So let’s stop talking about and let’s get right to the show. Are you ready to upgrade your digital marketing game? Let’s go!

 

Listen to Episode 002

On Episode 002 of the Think Bigger Podcast, I’m being joined by Global Adventurer, Best Selling Author, and SEO Expert: Danny Dover. Danny and I will talk about the state of search engine optimization in the automotive industry, and he’ll give you solid SEO tips that you can begin incorporating into your strategy today!

Enjoy The Show!

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Big Tip of the Week: How to Optimize Your Automotive Paid Search Strategy For Mobile.

For the tip of the week, I’m being joined by LDM Paid Search Supervisor, Cara Garvey, who tells you why having a mobile-first mentality for your paid search strategy is a must and how to make it happen.

Why do you have to be thinking mobile first when it comes to paid search? Because over 50% of all searches are now happening on mobile devices, and paid ads often take up all the space “above-the-fold”. Here’s what you can do to make sure you’re optimized for this precious mobile real estate so your campaigns succeed.

* Leverage mobile bid modifiers to secure top positions. 

* Enable location extensions for “dealer nearby” ad format. 

Clear CTAs in ad copy. 

* Enable call extensions for click-to-call. 

* Use location bid adjustments to reach nearby customers. 

To get the lowdown on why those strategies are a must, and how to set them up, check out Cara’s latest blog!

 

Big Thinker of the Week: Danny Dover

Danny and I covered quite a few SEO topics and how they relate to the automotive retail industry in general, and the car shopping journey specifically. Here are just some of the points we hit on!

* Defining SEO for 2017 and beyond. It isn’t just keywords, it’s context.

* How off-page ranking signals are sometimes more important than on-page signals.

* Why automotive digital marketers need to understand the micro-moments that occur during the car purchase process.

* How to use best related keywords with local intent to capture relevant organic search traffic.

* How a strong SEO game can help you conquest customers searching to see if they’re getting a good deal while in a competitor’s showroom.

* Local SEO is more important than ever in implementing a successful search engine optimization strategy.

* Enlist the help of a friend and use their mobile device to see what their search experience is like when shopping for a car. Are you showing up, or are your competitors?

* Questions you should ask an SEO provider before partnering with them.

Listen to the full episode to catch all the SEO tips,

BIG NEWS: Launch Digital Marketing now has an official podcast to help dealers upgrade their automotive digital marketing game with what we like to call “big thinking”. So, we’re calling it the Think Bigger Podcast, and Episode 001 is already released on iTunes, GooglePlay, and right below in this blog to give you tons of actionable tips, insights, and ideas today.

 

About the Pod

As the Director of Strategy here at LDM, I’ll be hosting each bi-weekly podcast with the help of guest experts from around our office to hit you with a vast range of digital knowledge — from marketing, to technology, to tips you can use on your showroom floor. Each week we’ll also bring in a special guest from the auto industry that has had success thinking bigger, and has a unique perspective that can help you right now.

 

Listen to Episode 001

For our very first episode, I was joined by Joe Chura, CEO of Launch Digital Marketing and Dealer Inspire. Joe was kind enough to share some tips and tricks that are going to help you upgrade your digital marketing game as we head in to 2017.

Enjoy The Show!

Never miss an episode. Subscribe via  iTunes | Google Play | Android | RSS

 

Big Tip of the Week: Visualize Big Data with Google’s Data Studio (FOR FREE)

For our very first Tip of the Week, we brought in LDM’s Director of Analytics, Jennifer Strilko, who taught us about Google’s Data Studio — a very useful, and very free tool that will help your dealership analyze and act on all the different data you have. Here’s a quick breakdown of what Jennifer told us during the pod, and how you can start using her tip today.

 

* What is Google Studio? Google Data Studio is a tool that lets you easily turn your data from Google Analytics and Google Adwords into informative dashboards and reports. Each gmail account can create up to five free custom reports.

* How will it help you at the dealership? Google Data Studio reports are easy to read and share. Create and share reports with whomever on your team needs actionable data – leadership, sales team members, etc. These reports update in real-time and are fully customizable.

* How do I get it? Sign in with your gmail or Google email (the same email you use to access Google Analytics and/or Google Adwords) at https://datastudio.google.com.

* How do I use it? Connect your Google Analytics and/or Google Adwords to Data Studio, and you’re ready to get started! (There are other tools you can connect to as well — you’ll see the full list once you start to connect.) Choose the charts, images, metrics, etc. you want to display. There are also templates available if you need some inspiration. Arrange the data, add some text headlines and commentary if you’d like. Play around with it and make it your own! Once you set up a report, the link never changes. Just use the link to access the report, set the date range for the time you want to look at, review the data, and take action!

 

Big Thinker of the Week: Joe Chura

During my conversation with Joe Chura — (full disclosure: he’s my boss) — we covered a whole bunch of sim...