On episode twelve of the Think Bigger Podcast, I’m being joined by Brook Barker, Jessica Feliciano and Alyssa Goebbert – three of the amazingly talented people who work with us right here at Launch Digital Marketing.

 

Listen to Episode 012

If you tuned into our last episode of the show, then you know that we started breaking down Google’s Dealer Playbook one play at a time. The first play was all about making sure you’re offering your web visitors a speedy site experience. The next play is ensuring that you have what you need to effectively measure and  analyze that traffic.

I was lucky enough to spend some quality time chatting with a few people from our own Analytics and Paid Search teams to break down the nuances of Google’s recommendations. Get ready for this one folks, because we’re about to get really geeky with Adwords and Analytics.

Enjoy The Show!

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Big Thinkers of the Week: Brook Barker, Jessica Feliciano & Alyssa Goebbert

Brook, Jessica & Alyssa are leaders on their respective teams and were more than generous with their knowledge and expertise as it relates to Google’s Dealer Playbook.

Here are just a few topics we’ll cover during the show:

* How to setup Adwords and Analytics so they “talk” to each other.

* Our thoughts on Google’s recommendations for tracking & conversions.

* The right and wrong way to track VDPs.

* The importance of Account Views in GA, and how to set them up.

* How to properly use Annotations in GA.

* Importing your GA Goals into Adwords.

* It’s not magic, it’s Dynamic Number Insertion (and it’s awesome!)

* Plus a handful of other actionable tips that you can use TODAY!

Be sure to listen to the entire episode so you don’t miss out on any of the helpful info that Brook, Jessica & Alyssa share!

 

Thinking Bigger About Google Analytics

 

 

During the episode, we covered a couple of Google Analytics related features that required some visual instructions. The team was nice enough to put these step-by-step instructions together for you!

How to Add Annotations in Google Analytics & When to Use Them

Adding annotations is easy and can make a huge difference to understanding why your numbers are doing what they’re doing. You should make annotations about EVERYTHING, but here are some examples of where you should annotate:

* When the site went live

* When you change Call to Actions

* When the site goes through a SSL/HTTPS transition

* When you add, modify and/or test goals

* When marketing budgets change

* Natural catastrophes that cause the store to close (Hurricane Maria or Hurricane Irma)

* Traditional marketing campaigns

You can add them by clicking “Annotations” in the View level. Once you’re there, add your notes, modify the date if necessary and press submit.

One thing to note, Google will automatically select “Shared” under “Visibility,” but you do have the option to make the annotation private.