On episode ten of the Think Bigger Podcast, I’m being joined by Ryan Gerardi and Chris K. Leslie. On today’s show, Ryan, Chris and I are going to shine the light on some automotive digital marketing related resources that you may not be aware of.

 

Listen to Episode 010

With almost 25 years of automotive industry experience between them, I was honored to spend some quality time with Ryan and Chris to talk about some of the biggest challenges automotive digital marketers face today. In order to meet these challenges head on, one needs to utilize all the resources that are available to them.

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Big Tip of the Week: Feed Your Mind with Feedly 

When I was interviewing Ryan and Chris we talked a little bit about Feedly, an app that helps you compile news feeds from a variety of online sources. While Chris and I actively use Feedly, Ryan had never heard of it which made me think it would make for an excellent tip of the week!

Once you have Feedly setup, you’ll always be on top of the latest automotive and digital marketing trends. Here’s a taste of what you can do with Feedly:

* Add the RSS feeds of all of your favorite industry blogs and websites.

* Monitor mentions of your brand by plugging in Google Alerts.

* Crunch through more content in less time by organizing your sources into easy-to-read feeds.

* See new videos from the YouTube channels you follow – in the same place you read the rest of your news.

* Easily share your favorite new content to Facebook & Twitter.

Plus, the best part about Feedly is that it’s free! I’ve been a free user for over three years now, and Feedly is the first thing I fire up each and every morning. Give it a try yourself today!

 

Big Thinkers of the Week: Ryan Gerardi & Chris K. Leslie

Ryan lives in Naperville, IL where his children live and where he owns and operates his own business, AutoConversion.

He got started in automotive retail back in 2001 at a then little-known software company near Philadelphia called HomeNet where he worked with thousands of dealers over the years with online vehicle merchandising.

From 2007 to 2015 Ryan provided Digital Marketing services for dealers through his company AutoConversion, and today Ryan concentrates on Automotive B2B Sales and marketing strategies through a unique strategic alliance with DealerRefresh – one of the most frequented online communities in the automotive retail business.

Chris lives in Las Vegas and is the Digital Marketing Director for the Heinrich Auto Group.

He has been in the car business for over 10 years and is a regular contributor to the automotive community on sites like DrivingSales, DealerRefresh and the MarketPunch Mastermind Group.

In addition to being a family man and fitness nerd he’s found another new passion in podcasting launching two new shows in the past year. No Parking a show about ideas and In The Mix a show about Automotive, Tech and marketing.

On this episode of the Think Bigger Podcast, here are just a few of the things that Ryan & Chris will be chatting with Jason...