Zero Calorie Marketing

003. "Less is more!" with Sarah Lloyd Parry

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Welcome to the 3rd episode of our podcast: Zero Calorie Marketing (A podcast for marketers by marketers)!

  • In this episode, you'll hear from the CMO of Avora: Sarah Lloyd Parry.
  • This episode has so many gems after gems and mic drop after mic drop moments, it was a real struggle for us to choose a snippet sentence. That would sum up the conversation we had.
  • We were left truly inspired long after recording this.

    • Below are just a few of our highlights:  

    1. You'll hear the importance of investing in people and how Sarah approaches her team; "Amazing to see how much people can do, when you believe in them!",  why "sometimes you just have to learn the hard way!"
    2. The key to creating a customer persona isn't just about understanding but "caring about your customer" too. 
    3. Sarah has a real love for learning, growing and "finding things out!", and her view that "Technology can enable you but it's what you do with it!" which is more important. 
    4. We also touch on how "Digital marketing has to be careful!" and the importance of long term thinking. 
    5. "Less is more!"

      6. About us: 

      Sarah can be found here: https://www.linkedin.com/in/sahlp/

      Suds is the founder of Interesting Content: http://interestingcontent.com 

      Sabrina is co host and Marketing associate at Interesting Content


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