Zero Calorie Marketing

Nina Nguyen, Senior Marketing Manager at Finecast had previously studied politics and worked in retail before an accidental meeting with a mentor changed her life forever! Sounds dramatic, I know. But this is a teaser to get you to listen in! 

In this episode packed full of stories, you will hear all about the joys and sorrows of working for both big and small companies such as McDonald's, Barclays and many more. The many hurdles she has had to overcome and adapt thought her career.

You will hear all about Nina’s beliefs that people purchase into brands rather than individual things.

The significance of displaying a brand's beliefs and mission, how to do this effectively.

The efforts she has taken to ensure she is able to continue, continuous learning and recommends books that shaped her perspective, including "The Joy of Work," "Women Who Think Too Much," and "Happy."

Be sure to tune in and find out more!

Click the link and listen to the full episode! 👇

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In this episode Natasha Lytton, Head of Brand Marketing at Seedcamp, shares thoughts, tales, and real-world examples that anybody can learn from!

You will not only hear first hand accounts from her time as a marketing manager, public relations specialist, and communication expert. You'll also learn what it takes to be a successful marketing manager, why staying up to date on the latest trends is vital, how to use data to make decisions, unleash creativity, and cultivate patience!

Natasha discusses how to stand out, become a thought leader, network, and give back to the community. As well as her take on “why storytelling is vital” in marketing, now more so than ever.

No spoilers, but you won't want to miss out on some of the highlights and her ingenious Bow-Tie Campaign that went viral!

Links to the episode below:

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Join us as we explore Krisztina's unconventional journey from psychology to marketing, her transition from sales to marketing, and the insider secrets to marketing activities that truly deliver results.
Hear about Krisztina's role and how it spans various facets of marketing, from overseeing web development to curating case studies and fostering partnerships.

Unlike a lot of our previous guests, Krisztina's journey into marketing is far from conventional. Her academic focus was psychology, and her initial career experiences led her to work as a therapist with autistic children.

However, her professional journey eventually steered her toward a career in marketing, thanks to her profound interest in understanding human behaviour and psychology.

We could write more but don’t want to give everything away and risk the chance for you to miss out on the wonderful stories, advice and many many learnings to be gained from this episode.

Links below!

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In this episode, we spoke with Fiona Stevens, Marketing Director at LoyaltyLion, on the ever-changing world of marketing!

In a world when data is scarce, Fiona emphasises the importance of wiser data usage and creating consumer relationships. She advises focusing on key data such as installs, downloads, and income rather than vanity metrics like as open rates and click-through rates.

You will also learn about, how making educated decisions simply requires asking better questions!

Fiona's position at LoyaltyLion entails assisting e-commerce firms in utilising loyalty programmes for growth. With data becoming more scarce due to privacy concerns, marketers must design engaging messages to effectively engage customers. Marketing creativity is an ongoing struggle, especially when juggling a rising to-do list.

Not much more to say except listen in and hear from one of the marketers who is approaching marketing from a very innovative perspective.

Listen now!

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Kristen's journey in the beauty market is interesting, with a background in working for major companies (KF Beauty, Space NK, and more) in both the UK and Australia. She discusses her experiences, professional path, and top tips for enhancing your social media presence on the podcast.

Working in social media is not for the faint of heart. Kristen discusses the difficulties she has had in keeping up with the industry's quick pace. You will learn how to stay loyal to your principles, accept different points of view, control your tone, and be selective in your communications.

Kristen also discussed how she gauges audience sentiment through social listening, focus groups, and polls. Create a social media crisis plan to respond to unfavourable feedback effectively.

You will also learn about how she deals with Trolls! Yes some marketing managers have to deal with them on a daily basis. 

Be sure to listen in to find out more and get an insiders view on what it’s like to be on the other side of a social platform that has millions of followers!

Links below to listen!

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In this episode you will hear from Christina Pashialis, the visionary behind Content UK.

You will get an insight into Christina's entrepreneurial journey during the pandemic and her strategic approach to risk management. You will get tailored advice for marketing managers including leveraging your expertise, finding your niche, and crafting a personal brand.

The significance of having clear goals, taking breaks, and getting help. How to take a well-prepared jump, why having a supporting group is important for inspiration, and anecdotes that show that perseverance pays off even in the face of failures.

Click the link and join the fun! 👇

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Prepare to get a REAL insight into the world of world-class content production with Mark Johnstone of Content Hubble.

Mark covers his journey from Distilled's VP of Creative to becoming a “content guru” (our words) in this episode.

Despite the chaos of 2020, he launched Content Hubble and today works with some of the world's largest and some well known brands. Where his valuable insights/consulting is in high demand.

Is Mark Johnstone the real deal, from his 4 million LinkedIn views on a viral lecture to his passion-driven approach? We believe so!

He also offers guidance on how to strike a balance between inventiveness and audience expectations and so much more gold dust.

What exactly is Mark's secret sauce?

Find out more by clicking on the links below!

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Tom Hunt is a seasoned professional known for selling businesses, appearing on national television, going viral, presenting podcasts, and innovating. As Tom shares his thoughts on vision, action, and connection power, you will learn the critical distinction between knowing the way and actually walking it.

We’re not going to give much away but if we were to summarise this podcast into a couple of sentences it would be this: Tom's advice for B2B marketers is simple yet profound: focus on nurturing relationships. Building connections with potential customers and partners is the cornerstone of B2B marketing success.

You will also learn about how marketing managers must balance work and personal life in order to increase productivity and innovation. Setting limits, including breaks, delegating duties, saying a big FAT NO when necessary.

Hear more on the links below!

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In this podcast we interview Darian Sims, the Marketing Director of Freespee.

Hear Darian talk about the importance of authenticity, inventiveness, and responsible data usage in marketing.

The impact his Degree in Astrophysics, had on his creative thinking and marketing style. How this lead him to introduce a bit of good old science into the world of marketing. How he finds ways to adapt to difficult circumstances and foster genuine emotional connections to resonate with his customers.

In the podcast you will hear him discuss a super Interesting take on how he lets his team experiment, focus on the human, and be imaginative. And so much more!

Click the link to tune in 👇

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Double trouble, in this podcast you are in for a treat. You get not one but TWO top class marketing pros for the price of one! 

Jake Medina & Daniel Najafi. In this episode, they share their journeys, tips, and insights, offering a fresh perspective on modern marketing.

Behind the scenes: we gathered these two gents serendipitously as it was the only time they were both available to record with us. We couldn't have wished for a more energetic couple.

Jake Medina is an accomplished freelance marketing consultant with a decade of expertise in the FMCG and food and beverage industries.

Then there's Daniel Najafi, a 22-year-old marketing agency owner who is passionate about inspiring others to achieve their goals. We hope that after listening to the podcast, you will agree that their various origins and unique routes in the marketing field make for an interesting conversation.

In the fast-paced world of digital marketing, their stories emphasise the significance of passion, agility, and the capacity to juggle various duties.

Listen now! 👇

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Apple Podcast: https://podcasts.apple.com/gb/podcast/007-think-outside-of-the-box-always-with-jake/id1498805737?i=1000471660924

Spotify: https://open.spotify.com/episode/7BMdF66FxuHqCkAky1N9et?si=6L901e1FQl2BWHRGGRFEVw

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